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CONSUMER BEHAVIOUR COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
ISL430 CONSUMER BEHAVIOUR 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading and Case Study General overview on consumer behaviour Lecture & Presentation & Discussion
2 Reading and Case Study Consumer behaviour - marketing strategy relation Lecture & Presentation & Discussion
3 Reading and Case Study Perception Lecture & Presentation & Discussion
4 Reading and Case Study Learning and memory Lecture & Presentation & Discussion
5 Reading and Case Study Motivation Lecture & Presentation & Discussion
6 Reading and Case Study Attitudes Lecture & Presentation & Discussion
7 Reading and Case Study Ego Lecture & Presentation & Discussion
8 - MID-TERM EXAM -
9 Reading and Case Study Personality Lecture & Presentation & Discussion
10 Reading and Case Study Life styles and values Lecture & Presentation & Discussion
11 Reading and Case Study Buying decision making process Lecture & Presentation & Discussion
12 Reading and Case Study Spread of innovations Lecture & Presentation & Discussion
13 Reading and Case Study Consultative groups Lecture & Presentation & Discussion
14 Reading and Case Study Family and social class Lecture & Presentation & Discussion
15 Reading and Case Study Culture Lecture & Presentation & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -