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REPUTATION MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY319	REPUTATION MANAGEMENT	5	3	3	5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading, Lecture and Presentation	Course Content	Lecture, question-answer, discussion
2	Reading, Lecture and Presentation	Reputation Concept	Lecture, question-answer, discussion
3	Reading, Lecture and Presentation	Reputation Management	Lecture, question-answer, discussion
4	Reading, Lecture and Presentation	Corporate Identity Concept	Lecture, question-answer, discussion
5	Reading, Lecture and Presentation	Corporate Image Concept, Corporate Image Components	Lecture, question-answer, discussion
6	Reading, Lecture and Presentation	Creating an Organization Image	Lecture, question-answer, discussion
7	Reading, Lecture and Presentation	Relationship between Corporate Identity and Corporate Image Concepts	Lecture, question-answer, discussion
8	-	MID-TERM EXAM	-
9	Reading, Lecture and Presentation	Corporate Reputation Components	Lecture, question-answer, discussion
10	Reading, Lecture and Presentation	Corporate Reputation Creation	Lecture, question-answer, discussion
11	Reading, Lecture and Presentation	Reputation Management and Corporate Communication	Lecture, question-answer, discussion
12	Reading, Lecture and Presentation	Social Responsibility and Reputation Relationship	Lecture, question-answer, discussion
13	Reading, Lecture and Presentation	Social Responsibility and Reputation Relationship	Lecture, question-answer, discussion
14	Reading, Lecture and Presentation	Corporate Reputation Management-Sample Projects	Lecture, question-answer, discussion
15	Reading, Lecture and Presentation	Corporate Reputation Management-Sample Projects	Lecture, question-answer, discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-