TR EN

CORPORATE IMAGE MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT338 CORPORATE IMAGE MANAGEMENT 5 3 3 5

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

List at least 3 of the image types
Classify at least 5 definitions for corporate image
Explain at least 4 of the corporate image elements correctly
Analyze image shaping steps
Compare social stakeholders between each other during a campaign
Create communication strategies by following the steps of creating an image during a campaign
Develop solutions to the problems that will be encountered during an image campaign with conflict resolution strategy steps