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CONSUMER BEHAVIOUR COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
ISL430 CONSUMER BEHAVIOUR 5 3 3 5

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Define the main factors affecting consumer behaviours.
Distinguish the relations between different consumer behaviours and consumption.
Define social and ethical effects of marketing activities on consumer behaviours