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REPUTATION MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MIY424 REPUTATION MANAGEMENT 5 3 3 5

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Enounce the importance of the concept of reputation by describing it.
Find out the impact of reputation management on the media target audience.
Classify the practices of media organizations for the purpose of reputation management.
Relate the role of reputation management to other elements of marketing management