REPUTATION MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION
Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
MIY424 |
REPUTATION MANAGEMENT |
5 |
3 |
3 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
Enounce the importance of the concept of reputation by describing it. |
Find out the impact of reputation management on the media target audience. |
Classify the practices of media organizations for the purpose of reputation management. |
Relate the role of reputation management to other elements of marketing management |