ADVERTISEMENT ANALYSIS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT337	ADVERTISEMENT ANALYSIS	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. BÜLENT İLHAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to determine and evaluate the strategies and tactics used in advertising in various types of media by advertising analysis techniques.
Contents of the Course Unit:	Contents of the course include the subjects as in analysis of advertisements published in different environments, determining the strategy and tactics of the brand, examination of different sectors, creating a brief, Listing of ad channels, discussion of selection of suitable media for advertising.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Compare the content related to advertising and content analysis
Classify the open-ended texts
Infer different meanings from one text by focusing on subtexts based on critical perspective
Relate to advertising and consumption concepts through a sample ad with ad analysis methods
Compare all possible meanings by discussing ad content with multiple meanings
Evaluate advertising designs in terms of aesthetic values and functionality

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature review	Advertising and Advertising from the perspectives in Economy-politics	Lecture
2	Literature review	Advertising and culture	Lecture
3	Literature review	Advertising and brand	Lecture
4	Literature review	Advertising and target audience	Lecture
5	Literature review	Advertising and consumer behaviour	Lecture
6	Literature review	Advertising and media	Lecture
7	Literature review	Semiology	Lecture
8	-	MID-TERM EXAM	-
9	Literature review	Communication Media, Semiology and Advertising	Lecture
10	Literature Review Specimen Handling	Advertising Analysis on TV	Lecture & Discussion
11	Literature Review Specimen Handling	Advertising Analysis on TV	Lecture & Discussion
12	Literature Review Specimen Handling	Advertising Analysis on Printed Media	Lecture & Discussion
13	Literature Review Specimen Handling	Advertising Analysis on Radio	Lecture & Discussion
14	Literature Review Specimen Handling	Advertising Analysis on Internet, Application	Lecture & Discussion
15	Literature Review Specimen Handling	Advertising Analysis of Practices in Open Air and Activities	Lecture & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Baudrillard, J. (2004), Tüketim Toplumu, İstanbul: Ark Yayınları
Sutherland, M. and Sylvester, A. K.(2004), Reklam ve Tüketici Zihni, İstanbul: MEDİACAT Kitapları
Batı, U. (2016), Reklamın Dili, İstanbul: Alfa Basım Yayım
Terlutter, R., ve Capella, M. L. (2013). The gamification of advertising: analysis and research directions of in-game advertising, advergames, and advertising in social network games. Journal of Advertising, 42(2-3): 95-112.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic concepts of economics, administrative and human sciences. (Bloom 1)
2	Evaluate the economic environment and overall sustainability of firms. (Bloom 4)

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate principles and concepts of economics and finance with other disciplines. (Bloom 4)
2	Define principles, concepts, methods and theories related with economics and finance. (Bloom 1)

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interpret the charts and tables related to the field. (Bloom 2)

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the theoretical models of economic policies which have direct or indirect effects by using the facts and dynamics of the economic system.(Bloom 4)
2	Analyze economic and financial reports. ((bloom 4)
3	Use basic mathematics, statistics and econometric methods and tools to solve economic and financial problems. (Bloom 3)
4	Interpret the operation of current economic, political and social events by using institutional information related with Economics and Finance.(Bloom 2)

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Organize economic and financial activities in humanitarian and social terms with adherence to ethics. (Bloom 4).

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Develop a critical perspective on national and international economic, political, social, financial and development problems. (bloom 6)

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the agenda on economics, politics and social issues and improve himself/ herself. (bloom 6)

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze current issues and problems by using the structure and properties of Macro and Microeconomics and variables. (Bloom 4)
2	Evaluate the effectiveness of the general economic system and public policies and their effects on markets and basic economic variables.(Bloom 4)
3	Analyze the cause and effect relationships between the relevant economic variables. (Bloom 4)
4	Evaluate the expected trends and portfolio analyzes in interest and exchange rates within the framework of the general financial system. (Bloom 4)

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	2	28
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	127