PUBLICITY IN TOURISM PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT434	PUBLICITY IN TOURISM	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. BÜLENT İLHAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to explain the process of campaigning in tourism and to evaluate how public relations and advertising methods are used in this process.
Contents of the Course Unit:	Contents of the course include the subjects as in definition of tourist concept, evaluation of tourism campaigns, analysis of the structure of communication in tourism enterprises, explanation of the concept of personal communication, discussion of propaganda practices, list the benefits of duplex communication, evaluation of examples of creative approaches to image development.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
List at least 3 of the elements that should be considered in conducting public relations and advertising activities in tourism sector
List at least 4 characteristics of the target audience of tourism ads.
Explain the importance of public relations and advertising in tourism sector through a case study
Analyze the creative strategies to attract the interest of tourism consumers with the help of case studies
Evaluate the importance of country image in terms of tourism with the help of the number of tourists visiting the countries

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	Tourism Sector	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Communication in Tourism	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Tourism and Public Relations Activities	Lecture & Question and Answer
4	Reading the related subject in the coursebook	Tourism and Advertising Activities	Lecture & Question and Answer
5	Reading the related subject in the coursebook	Advertizing the Country and Creating an Image	Lecture & Question and Answer
6	Reading the related subject in the coursebook	Lobbying	Lecture & Question and Answer
7	Reading the related subject in the coursebook	Communication Management in Tourism Organizations	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Reading the related subject in the coursebook	Crisis Management	Lecture & Question and Answer
10	Reading the related subject in the coursebook	Suggestions for the Advertisement and Image Problems of Turkey	Lecture & Question and Answer
11	Reading the related subject in the coursebook	Countries with positive Images as an Example and Analysing Past Activities of These Countries	Lecture & Question and Answer
12	Reading the related subject in the coursebook	Advertising Strategies for Touristic Assets of Turkey	Lecture & Question and Answer
13	Reading the related subject in the coursebook, Practice on Samples	Tourism Campaign as an Example	Lecture & Question and Answer & Case Study
14	Reading the related subject in the coursebook, Practice on Samples	Tourism Campaign as an Example	Lecture & Question and Answer & Case Study
15	Reading the related subject in the coursebook, Practice on Samples	Tourism Campaign as an Example	Lecture & Question and Answer & Case Study
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Avcıkurt, C. (2010). Turizmde Tanıtma ve Satis Gelistirme. Sakarya: Degisim Publications
Tolunguc, A. (1999). Turizmde Tanıtım ve Reklam. MediaCat Publications
Rizaoglu, B. (2003). Turizmde Tanıtma. Ankara: Detay Publications
Loda, M. D., Norman, W., Backman, K. F. (2007). Advertising and publicity: Suggested new applications for tourism marketers. Journal of travel research, 45(3): 259-265.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic concepts of economics, administrative and human sciences. (Bloom 1)
2	Evaluate the economic environment and overall sustainability of firms. (Bloom 4)

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate principles and concepts of economics and finance with other disciplines. (Bloom 4)
2	Define principles, concepts, methods and theories related with economics and finance. (Bloom 1)

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interpret the charts and tables related to the field. (Bloom 2)

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the theoretical models of economic policies which have direct or indirect effects by using the facts and dynamics of the economic system.(Bloom 4)
2	Analyze economic and financial reports. ((bloom 4)
3	Use basic mathematics, statistics and econometric methods and tools to solve economic and financial problems. (Bloom 3)
4	Interpret the operation of current economic, political and social events by using institutional information related with Economics and Finance.(Bloom 2)

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Organize economic and financial activities in humanitarian and social terms with adherence to ethics. (Bloom 4).

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Develop a critical perspective on national and international economic, political, social, financial and development problems. (bloom 6)

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the agenda on economics, politics and social issues and improve himself/ herself. (bloom 6)

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze current issues and problems by using the structure and properties of Macro and Microeconomics and variables. (Bloom 4)
2	Evaluate the effectiveness of the general economic system and public policies and their effects on markets and basic economic variables.(Bloom 4)
3	Analyze the cause and effect relationships between the relevant economic variables. (Bloom 4)
4	Evaluate the expected trends and portfolio analyzes in interest and exchange rates within the framework of the general financial system. (Bloom 4)

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	2	28
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	127