Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
YEM415 |
ALTERNATIVE MEDIA AND DIGITAL ACTIVISM |
5 |
3 |
3 |
5 |
GENERAL INFORMATION |
Language of Instruction : |
Turkish |
Level of the Course Unit : |
BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : |
Elective |
Mode of Delivery of the Course Unit |
- |
Coordinator of the Course Unit |
Assoc.Prof. SARP BAĞCAN |
Instructor(s) of the Course Unit |
|
Course Prerequisite |
No |
OBJECTIVES AND CONTENTS |
Objectives of the Course Unit: |
The main purpose of this course is to discuss how digital media is used in the context of social change and action, taking into account the history of new media and activism and technological possibilities. |
Contents of the Course Unit: |
In this course, the social and ethical consequences of digital technologies used for social change, the concepts and development of alternative media and digital activism, and the evaluation of alternative media and digital activism practices are discussed. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
Ability to evaluate the similarities and differences between practice and theory in digital activism |
Ability to explore digital activism practices on social issues of interest |
Ability to define political action, traditional and digital activism, components of social movements |
Ability to develop awareness about social advocacy |
Having knowledge about civil society and public sphere from an interdisciplinary perspective |
Discovering innovative ideas about the use of different online social networks for social advocacy, and being able to look at these ideas from a critical perspective |
Gaining perspective on the possibilities of using new media for non-commercial purposes |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
Week |
Preparatory |
Topics(Subjects) |
Method |
1 |
Literature review |
Introduction to the course and overview of digital activism |
Description |
2 |
Literature review |
What is alternative media? |
Description, discussion |
3 |
Literature review |
Online and offline activism |
Description, discussion |
4 |
Literature review |
History of digital activism I |
Description, discussion |
5 |
Literature review |
History of digital activism II |
Description, discussion |
6 |
Literature review |
Digital activism actions I |
Description, video demonstration |
7 |
Literature review |
Digital activism actions II |
Description, video demonstration |
8 |
- |
MID-TERM EXAM |
- |
9 |
Literature review |
Digital activism actions III |
Description, discussion |
10 |
Literature review |
Digital activism actions IV |
Description, discussion |
11 |
Literature review |
Clicktivism |
Description, discussion |
12 |
Literature review |
The relationship between digital activism and traditional activism I |
Guest speaker and discussion |
13 |
Literature review |
The relationship between digital activism and traditional activism II |
Guest speaker and discussion |
14 |
Literature review |
Examples of digital activism I |
Description, video demonstration |
15 |
Literature review |
Examples of digital activism II and general evaluation |
Discussion and Q&A |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |
SOURCE MATERIALS & RECOMMENDED READING |
Herbert Pimlott, Fabien Granjon, Nico Carpentier, Nilay Ulusoy, Emre Köksalan, John D.H. Downing (2014). Kendi Medyanı Yarat Cilt 2 - Alternatif Medya, Kavramlar, Tartışmalar, Örnekler. İstanbul: Kalkedon. |
Boztepe Taşkıran, Hatun, Murat Mengü (2019). Dijital Aktivizm Üzerine. İstanbul: Der Yayınları. |
Lievrouw, Leah A. (2016). Alternatif ve Aktivist Yeni Medya. İstanbul: Kafka. |
ASSESSMENT |
Assessment & Grading of In-Term Activities |
Number of Activities |
Degree of Contribution (%) |
Description |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES
KNOWLEDGE |
Theoretical |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Describe basic communication theories with the knowledge gained in public relations and publicity.
|
|
|
|
|
|
|
2 |
List the main features of communication in items.
|
|
|
|
|
|
|
3 |
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
|
|
|
|
|
|
|
KNOWLEDGE |
Factual |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
|
|
|
|
|
|
|
2 |
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
|
|
|
|
|
|
|
3 |
Tell the basic concepts of public relations and advertising in detail.
|
|
|
|
|
|
|
SKILLS |
Cognitive |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Analyze and evaluate social events at national and international level in the light of current debates.
|
|
|
|
|
|
|
2 |
Use the leadership, communication and presentation skills in occupational events.
|
|
|
|
|
|
|
SKILLS |
Practical |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
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|
|
|
|
|
|
2 |
Write press releases for the purpose of introducing the institution he/she works at or owns.
|
|
|
|
|
|
|
3 |
Create communication programs within the public relations and advertising campaign.
|
|
|
|
|
|
|
OCCUPATIONAL |
Autonomy & Responsibility |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
|
|
|
|
|
|
|
OCCUPATIONAL |
Learning to Learn |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Evaluate the planning processes of past communication programs, public relations and advertising practices.
|
|
|
|
|
|
|
OCCUPATIONAL |
Communication & Social |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Use communication techniques in the right place, environment and time.
|
|
|
|
|
|
|
OCCUPATIONAL |
Occupational and/or Vocational |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Plan communication programs in the awareness of ethical values in the professional work.
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|
|
|
|
|
|
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
Workload for Learning & Teaching Activities |
Type of the Learning Activites |
Learning Activities (# of week) |
Duration (hours, h) |
Workload (h) |
Lecture & In-Class Activities |
14 |
3 |
42 |
Preliminary & Further Study |
14 |
3 |
42 |
Land Surveying |
0 |
0 |
0 |
Group Work |
0 |
0 |
0 |
Laboratory |
0 |
0 |
0 |
Reading |
14 |
2 |
28 |
Assignment (Homework) |
0 |
0 |
0 |
Project Work |
0 |
0 |
0 |
Seminar |
0 |
0 |
0 |
Internship |
0 |
0 |
0 |
Technical Visit |
0 |
0 |
0 |
Web Based Learning |
0 |
0 |
0 |
Implementation/Application/Practice |
0 |
0 |
0 |
Practice at a workplace |
0 |
0 |
0 |
Occupational Activity |
0 |
0 |
0 |
Social Activity |
0 |
0 |
0 |
Thesis Work |
0 |
0 |
0 |
Field Study |
0 |
0 |
0 |
Report Writing |
0 |
0 |
0 |
Final Exam |
1 |
1 |
1 |
Preparation for the Final Exam |
1 |
7 |
7 |
Mid-Term Exam |
1 |
1 |
1 |
Preparation for the Mid-Term Exam |
1 |
6 |
6 |
Short Exam |
0 |
0 |
0 |
Preparation for the Short Exam |
0 |
0 |
0 |
TOTAL |
46 |
0 |
127 |
|
Total Workload of the Course Unit |
127 |
|
|
Workload (h) / 25.5 |
5 |
|
|
ECTS Credits allocated for the Course Unit |
5,0 |
|