Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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RTS370 | VISUAL COMMUNICATION DESIGN | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assoc.Prof. SARP BAĞCAN |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | The aim of the course is to convey the theoretical and practical knowledge of visual design to the students. |
Contents of the Course Unit: | Application methods of visual design such as color, emphasis, focal point, perception criteria constitute the content of the course. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Recognizes the basic techniques of visual design. |
Visual perception recognizes the gestalt techniques and interprets an image she sees from this perspective. |
Distinguishes the basic applications of visual design such as balance, focal point, rhythm in painting and analyzes a picture in this context. |
Explain and apply ratio, proportion / Golden Ratio and composition rules. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Reading on the subject and examining case studies | Meeting / Information about visual communication and design | Lecture / Question-Answer |
2 | Reading on the subject and examining case studies | Basic elements of design / General information about line, shape, texture, color, tonal value | Lecture / Question-Answer |
3 | Reading on the subject and examining case studies | The concept-usage of line in visual design / Line in nature, with its abstract and symbolic meanings | Lecture / Question-Answer / Application |
4 | Reading on the subject and examining case studies | The concept-use of shape in visual design | Lecture / Question-Answer / Application |
5 | Reading on the subject and examining case studies | The concept-use of texture in visual design | Lecture / Question-Answer / Application |
6 | Reading on the subject and examining case studies | The concept-use of tone / tonal value in visual design | Lecture / Question-Answer / Application |
7 | Reading on the subject and examining case studies | Color / Color codes in visual design RGB and CMYK / Vector and Bitmap image processing | Lecture / Question-Answer / Application |
8 | - | MID-TERM EXAM | - |
9 | Reading on the subject and examining case studies | Two-dimensional design / Balance, Visual weight, Symmetry, Asymmetry, Radial Balance, Unity concepts | Lecture / Question-Answer / Application |
10 | Reading on the subject and examining case studies | Ratio - Proportion / Golden ratio / Composition rules | Lecture / Question-Answer / Application |
11 | Reading on the subject and examining case studies | Understanding and meaning in visual design / Perception criteria, forming associations | Lecture / Question-Answer / Application |
12 | Reading on the subject and examining case studies | Understanding and interpretation in visual design / Visual perception and Gestalt techniques | Lecture / Question-Answer / Application |
13 | Reading on the subject and examining case studies | Evaluation of students' application work | Lecture / Question-Answer / Application |
14 | Reading on the subject and examining case studies | Evaluation of students' practical work | Lecture / Question-Answer / Application |
15 | Reading on the subject and examining case studies | Evaluation of students' practical work | Lecture / Question-Answer / Application |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Öztuna, Y.; (2007). Görsel İletişimde Temel Tasarım; Yorum Sanat ve Yay. |
Uçar, T.F; (2019). Görsel İletişim Ve Grafik Tasarım; İnkılap Publications |
Çellek, T.; Sağocak, M.; (2014). Temel Tasarım Sürecinde Yaratıcılık; Grafik Tasarım Publications |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Describe basic communication theories with the knowledge gained in public relations and publicity.
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5 | |||||
2 |
List the main features of communication in items.
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4 | |||||
3 |
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
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4 |
KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
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5 | |||||
2 |
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
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2 | |||||
3 |
Tell the basic concepts of public relations and advertising in detail.
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4 |
SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Analyze and evaluate social events at national and international level in the light of current debates.
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3 | |||||
2 |
Use the leadership, communication and presentation skills in occupational events.
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4 |
SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
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5 | |||||
2 |
Write press releases for the purpose of introducing the institution he/she works at or owns.
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3 | |||||
3 |
Create communication programs within the public relations and advertising campaign.
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5 |
OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
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4 |
OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluate the planning processes of past communication programs, public relations and advertising practices.
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5 |
OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use communication techniques in the right place, environment and time.
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5 |
OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Plan communication programs in the awareness of ethical values in the professional work.
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5 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 14 | 2 | 28 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 5 | 3 | 15 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 0 | 0 | 0 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 49 | 0 | 129 |
Total Workload of the Course Unit | 129 | ||
Workload (h) / 25.5 | 5,1 | ||
ECTS Credits allocated for the Course Unit | 5,0 |