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ELEŞTİREL MEDYA OKURYAZARLIĞI PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTS374 ELEŞTİREL MEDYA OKURYAZARLIĞI 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assoc.Prof. SARP BAĞCAN
Instructor(s) of the Course Unit
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: The aim of this course is to raise awareness about media contents with a basic critical literacy skill, and to convey the relationship between media contents and social, cultural and political economy.
Contents of the Course Unit: The content of this course is to examine the concepts, models, theories, analysis techniques in critical media literacy and the critical media literacy studies carried out over traditional and new media.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Knows the concept of critical media literacy, its theories, models and analysis techniques.
Recognize the social, cultural and political economy relationship of media.
Analyzes messages in media contents.
Improves the ability to look critically at the messages in media content.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading a chapter on the topic Introduction to Media Studies Lecture, Question, Answer
2 Reading a chapter on the topic Critical Media Literacy Basic Definitions and Concepts Lecture, Question, Answer
3 Reading a chapter on the topic Models, Theories and Analysis Techniques in Critical Media Literacy Lecture, Question, Answer
4 Reading a chapter on the topic Media Literacy Studies in the World Lecture, Question, Answer
5 Reading a chapter on the topic Media Literacy Studies in Turkey Lecture, Question, Answer
6 Reading a chapter on the topic Content Analysis in Conventional Media Lecture, Question, Answer
7 Reading a chapter on the topic Television and Critical Media Literacy Lecture, Question, Answer
8 - MID-TERM EXAM -
9 Reading a chapter on the topic Cinema and Critical Media Literacy Lecture, Question, Answer
10 Reading a chapter on the topic Newspaper - Magazine and Critical Media Literacy Lecture, Question, Answer
11 Reading a chapter on the topic Advertising and Critical Media Literacy Lecture, Question, Answer
12 Reading a chapter on the topic Content Analysis in New Media Lecture, Question, Answer
13 Reading a chapter on the topic Internet - Social Media and Critical Media Literacy Lecture, Question, Answer
14 Reading a chapter on the topic Digital Games, Violence and Cyber Bullying Lecture, Question, Answer
15 Reading a chapter on the topic Hate Speech and Freedom of Expression in the Media Lecture, Question, Answer
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Binark, M. ve Gencel, B. M. (2010). Eleştirel Medya Okuryazarlığı Kuramsal Yaklaşımlar ve Uygulamalar. İstanbul: Kalkedon Publications
Adaklı, G. (2006). Türkiye’de Medya Endüstrisi. Neoliberalizm Çağında Mülkiyet ve Kontrol İlişkileri. Ankara: Ütopya Publications
Laughey, D. (2010). Medya Çalışmaları Teoriler ve Yaklaşımlar. (Çev: Ali Toprak). İstanbul: Kalkedon Publications
Stevenson, N. (2008). Medya Kültürleri: Sosyal Teori ve Kitle İletişimi. (Çev: Göze Orhon, Barış Engin Aksoy). Ankara: Ütopya Publications
Alvarado, M., Gutch, Robin. ve Wollen, Tana. (1988). Learning the Media. An Introduction to Media, London: Macmillan Education
Binark, M. ve Gencel Bek, M. (2007). Eleştirel Medya Okuryazarlığı. Kuramsal Yaklaşımlar ve Uygulamalar, İstanbul: Kalkedon.
Baran, S. J. (2004) Media Literacy and Culture, New York: MC Graw Hill.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
3
2
List the main features of communication in items.
5
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
4

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
3
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
2
3
Tell the basic concepts of public relations and advertising in detail.
3

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
5
2
Use the leadership, communication and presentation skills in occupational events.
3

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
5
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
3
3
Create communication programs within the public relations and advertising campaign.
4

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
3

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.
4

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.
5

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.
4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 3 39
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 13 3 39
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 4 4
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 4 4
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 44 0 130
Total Workload of the Course Unit 130
Workload (h) / 25.5 5,1
ECTS Credits allocated for the Course Unit 5,0