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POPULAR CULTURE AND MEDIA PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTS473 POPULAR CULTURE AND MEDIA 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assoc.Prof. SARP BAĞCAN
Instructor(s) of the Course Unit
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: The aim of the course is to look at media studies from the perspective of identity and culture, and to transfer popular culture within the framework of art, music and media genres.
Contents of the Course Unit: The content of the course consists of basic information about the place of identity, culture and popular culture phenomena in media research.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Explain the basic information about the concept of popular culture.
Distinguish the differences between mainstream media studies and cultural studies.
Summarize popular culture studies and evaluate by giving examples from daily life.
Analyzes popular culture through examples in the fields of media, art and music.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading a chapter on the topic introduction Lecture, Question and Answer, Discussion
2 Reading a chapter on the topic An overview of identity and culture studies Lecture, Question and Answer, Discussion
3 Reading a chapter on the topic Cultural Studies in the Historical Process Lecture, Question and Answer, Discussion
4 Reading a chapter on the topic What is popular culture? Lecture, Question and Answer, Discussion
5 Reading a chapter on the topic Mass Culture and Popular Culture Lecture, Question and Answer, Discussion
6 Reading a chapter on the topic Popular Culture in the Historical Process Lecture, Question and Answer, Discussion
7 Reading a chapter on the topic Popular Culture in Turkey Lecture, Question and Answer, Discussion
8 - MID-TERM EXAM -
9 Reading a chapter on the topic Consumption-Production and Popular Culture: Commodities Lecture, Question and Answer, Discussion
10 Reading a chapter on the topic Examples of Popular Culture Studies Lecture, Question and Answer, Discussion
11 Reading a chapter on the topic Critical approaches to popular culture Lecture, Question and Answer, Discussion
12 Reading a chapter on the topic Media and Popular Culture Lecture, Question and Answer, Discussion
13 Reading a chapter on the topic Arts and Popular Culture Lecture, Question and Answer, Discussion
14 Reading a chapter on the topic Music and Popular Culture Lecture, Question and Answer, Discussion
15 - General evaluation Question and Answer, Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Popüler Kültür ve İletişim- İrfan Erdoğan- Korkmaz Alemdar
Understanding Populer Culture, John Fiske
Globalleşme, Popüler Kültür ve Medya- Erol Mutlu
Kültür ve Bellek- Jan Assmann

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
4
2
List the main features of communication in items.
5
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
4

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
3
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
3
3
Tell the basic concepts of public relations and advertising in detail.
3

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
4
2
Use the leadership, communication and presentation skills in occupational events.
5

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
5
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
3
3
Create communication programs within the public relations and advertising campaign.
3

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
0

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.
5

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.
5

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.
5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 10 2 20
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 5 5 25
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 0 0 0
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 45 0 131
Total Workload of the Course Unit 131
Workload (h) / 25.5 5,1
ECTS Credits allocated for the Course Unit 5,0