GÖSTERGEBİLİM PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTS476	GÖSTERGEBİLİM	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. SARP BAĞCAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to provide information about semiotics and to analyze semiotics based on theories and principles of semiotics.
Contents of the Course Unit:	The content of this course consists of the definition and origins of semiotics, semiotics theorists, its relationship with other sciences, and semiotic analysis techniques through examples in the media.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explain the semiotics.
Explains the relationship between semiotics and other branches of science and art.
Makes semiotic analysis.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading a chapter on the topic	Definition and origin of semiotics	Expression. question - answer method
2	Reading a chapter on the topic	Semiologists and their theories	Expression. question - answer method
3	Reading a chapter on the topic	Connection of semiotics with other sciences	Expression. question - answer method
4	Reading a chapter on the topic	semiotics types	Expression. question - answer method
5	Reading a chapter on the topic	Connection of linguistics and semiotics	Expression. question - answer method
6	Reading a chapter on the topic	Semiotic text analysis examples	Expression. question - answer method
7	Reading a chapter on the topic	Visual demonstration	Expression. question - answer method
8	-	MID-TERM EXAM	-
9	Reading a chapter on the topic	Comparison of visual indicators, icons, symbols and indicator types	Expression. question - answer method
10	Reading a chapter on the topic	Newspaper and semiotics analysis	Expression. question - answer method
11	Reading a chapter on the topic	Photo and semiotics analysis	Expression. question - answer method
12	Reading a chapter on the topic	Television and semiotics analysis	Expression. question - answer method
13	Reading a chapter on the topic	Advertising and semiotics analysis	Expression. question - answer method
14	Reading a chapter on the topic	Cinema and semiotics analysis	Expression. question - answer method
15	Reading a chapter on the topic	New Media and semiotics analysis	Expression. question - answer method
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Barthes, R.Göstergebilimsel Serüven. İstanbul: YKY, 2009
Guiraud, P., Göstergebilim, çev. Mehmet Yalçın, Ankara, İmge Publications, 1994
Wollen, P., Sinemada Göstergeler ve Anlam, Çev: Zafer Aracagök, İstanbul: Metis Publication, 1989
Rıfat, M., Gösterge Bilimin ABC’si, Simavi Publications, İstanbul, 1992.
Kerson E., F. Göstergebilime Giriş. İstanbul: Multilingual, 2005
Parsa, S. ve Parsa, A. F. Göstergebilim Çözümlemeleri. İzmir: Sanat, 2002
Tanyolaç, Ö., N. Yazınsal Metin Çözümlemesinde Kuramsal Yaklaşımlar. İstanbul: Multilingual, 2006

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe basic communication theories with the knowledge gained in public relations and publicity.					4
2	List the main features of communication in items.			2
3	Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.				3
2	Evaluate the knowledge related to social and natural sciences and produce projects in professional life.			2
3	Tell the basic concepts of public relations and advertising in detail.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level in the light of current debates.				3
2	Use the leadership, communication and presentation skills in occupational events.			2

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the innovations in the field of communication and important written and oral communication tools related to the field.						5
2	Write press releases for the purpose of introducing the institution he/she works at or owns.		1
3	Create communication programs within the public relations and advertising campaign.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.				3

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the planning processes of past communication programs, public relations and advertising practices.				3

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use communication techniques in the right place, environment and time.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan communication programs in the awareness of ethical values in the professional work.				3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	4	52
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	13	2	26
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	3	3
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	2	2
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	127