Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT317 | PRESENTATION SKILLS IN PUBLIC RELATIONS AND ADVERTISING | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assoc.Prof. SARP BAĞCAN |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to develop students' techniques and skills in presentation and to enable students to apply their skills in order to give active and effective message to the target audience in the field of public relations and advertising with a presentation or project. |
Contents of the Course Unit: | Contents of the course include the subjects as in listing the preparation stages of the presentation, specifying the importance of preparing the content, listing the forms of content, explaining the effective presentation techniques, teaching the use of the PowerPoint presentation program. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Define at least 3 of the items required for presentation |
Explain the effects of verbal and non-verbal forms of communication and compare their differences |
Infer about what the audience understands by taking questions from the audience after the presentation |
Prepare active and effective presentations with different presentation techniques |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | - | Introduction to Effective Presentation Techniques | Lecture & Question and Answer |
2 | Reading the related subject in the coursebook | Importance of Presentation Skills in Public Relations | Lecture & Question and Answer |
3 | Reading the related subject in the coursebook | Importance of Presentation Skills in Advertising | Lecture & Question and Answer |
4 | Reading the related subject in the coursebook | PowerPoint Presentation File Preparation Techniques | Lecture & Question and Answer |
5 | Reading the related subject in the coursebook | Points to Consider in an Effective Presentation | Lecture & Question and Answer |
6 | Reading the related subject in the coursebook, Literature Review, Article Summary | Techniques for Presenting Freely | Lecture & Question and Answer |
7 | Literature Review, Reading the related subject in the coursebook | Body Language in Presentation | Lecture & Question and Answer |
8 | - | MID-TERM EXAM | - |
9 | - | Preparing a Presentation | - |
10 | Literature Review, Reading the related subject in the coursebook | Behaviour Model Studies in Presentation | Lecture & Question and Answer |
11 | Literature Review, Reading the related subject in the coursebook | Rhetoric in Public Relations | Lecture & Question and Answer |
12 | Literature Review, Reading the related subject in the coursebook | Using Effective Communication Skills | Question and Answer |
13 | Analysing a Presentation as an example | Analysing Successful Presentations | Research and Interpretation & Question and Answer |
14 | - | Preparing a Presentation | - |
15 | General Revision | Preparation for Final Exams | Lecture & Question and Answer & Discussion |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Guruz D. (2000) Etkili Sunum Teknikleri. Ankara: Detay Publications |
Akim F. (2014) Halkla Iliskilerde Etkili konusma ve Sunum Teknikleri. Istanbul: Derin Publications |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Describe basic communication theories with the knowledge gained in public relations and publicity.
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0 | |||||
2 |
List the main features of communication in items.
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3 | |||||
3 |
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
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3 |
KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
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5 | |||||
2 |
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
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0 | |||||
3 |
Tell the basic concepts of public relations and advertising in detail.
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4 |
SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Analyze and evaluate social events at national and international level in the light of current debates.
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3 | |||||
2 |
Use the leadership, communication and presentation skills in occupational events.
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5 |
SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
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3 | |||||
2 |
Write press releases for the purpose of introducing the institution he/she works at or owns.
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0 | |||||
3 |
Create communication programs within the public relations and advertising campaign.
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0 |
OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
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2 |
OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluate the planning processes of past communication programs, public relations and advertising practices.
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0 |
OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use communication techniques in the right place, environment and time.
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5 |
OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Plan communication programs in the awareness of ethical values in the professional work.
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2 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 9 | 2 | 18 |
Assignment (Homework) | 2 | 5 | 10 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 7 | 7 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 6 | 6 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 43 | 0 | 127 |
Total Workload of the Course Unit | 127 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |