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ADVERTISEMENT ANALYSIS PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT337 ADVERTISEMENT ANALYSIS 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assoc.Prof. SARP BAĞCAN
Instructor(s) of the Course Unit Assist.Prof. İPEK SUCU
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to determine and evaluate the strategies and tactics used in advertising in various types of media by advertising analysis techniques.
Contents of the Course Unit: Contents of the course include the subjects as in analysis of advertisements published in different environments, determining the strategy and tactics of the brand, examination of different sectors, creating a brief, Listing of ad channels, discussion of selection of suitable media for advertising.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Compare the content related to advertising and content analysis
Classify the open-ended texts
Infer different meanings from one text by focusing on subtexts based on critical perspective
Relate to advertising and consumption concepts through a sample ad with ad analysis methods
Compare all possible meanings by discussing ad content with multiple meanings
Evaluate advertising designs in terms of aesthetic values and functionality

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Literature review Advertising and Advertising from the perspectives in Economy-politics Lecture
2 Literature review Advertising and culture Lecture
3 Literature review Advertising and brand Lecture
4 Literature review Advertising and target audience Lecture
5 Literature review Advertising and consumer behaviour Lecture
6 Literature review Advertising and media Lecture
7 Literature review Semiology Lecture
8 - MID-TERM EXAM -
9 Literature review Communication Media, Semiology and Advertising Lecture
10 Literature Review Specimen Handling Advertising Analysis on TV Lecture & Discussion
11 Literature Review Specimen Handling Advertising Analysis on TV Lecture & Discussion
12 Literature Review Specimen Handling Advertising Analysis on Printed Media Lecture & Discussion
13 Literature Review Specimen Handling Advertising Analysis on Radio Lecture & Discussion
14 Literature Review Specimen Handling Advertising Analysis on Internet, Application Lecture & Discussion
15 Literature Review Specimen Handling Advertising Analysis of Practices in Open Air and Activities Lecture & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Baudrillard, J. (2004), Tüketim Toplumu, İstanbul: Ark Yayınları
Sutherland, M. and Sylvester, A. K.(2004), Reklam ve Tüketici Zihni, İstanbul: MEDİACAT Kitapları
Batı, U. (2016), Reklamın Dili, İstanbul: Alfa Basım Yayım
Terlutter, R., ve Capella, M. L. (2013). The gamification of advertising: analysis and research directions of in-game advertising, advergames, and advertising in social network games. Journal of Advertising, 42(2-3): 95-112.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
0
2
List the main features of communication in items.
3
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
3

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
0
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
0
3
Tell the basic concepts of public relations and advertising in detail.
4

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
2
2
Use the leadership, communication and presentation skills in occupational events.
2

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
3
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
0
3
Create communication programs within the public relations and advertising campaign.
5

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
5

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.
5

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.
4

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.
2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 14 2 28
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 7 7
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 6 6
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 46 0 127
Total Workload of the Course Unit 127
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0