Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT432 | MEDIA ECONOMIC POLICY | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assoc.Prof. SARP BAĞCAN |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to provide the students with the ability to criticize the structure of the media by explaining the structure and functioning of the media which has acquired a tremendous power. |
Contents of the Course Unit: | Contents of the course include the subjects as in defining the concept of media, analysis of the structure of media, evaluation of the media in the context of the role of information flow, linking between communication and obtainment of information, discussing the effects of economic and political situation on the media, interpretation of media structures in the world, interpretation of structuring of media in Turkey, evaluating the media as a global news source, definition of the concept of monopolization. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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List at least 5 thinkers who criticize the structure of the media |
Tell the historical evolution of economic political thought by taking reference to the given source |
Summarize the thoughts of at least 3 of the thinkers who criticize the structure of the media |
Infer the results of media production in a political context through a given case study |
Analyze the structure of media within the framework of a thinker |
Evaluate the way how the media is organized with the ability to think critically in the context of capital and political relations |
Criticize the effects of media transformations on social life through case studies |
Evaluate the connection between media and capitalist system in the framework of political economy |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Reading the related subject in the coursebook | Economy Political Thinking | Lecture & Question and Answer |
2 | Reading the related subject in the coursebook | Right of Information and Communication | Lecture & Question and Answer |
3 | Reading the related subject in the coursebook | Political Systems and Their Effects on Media; modernism, post-modernism | Lecture & Question and Answer |
4 | Reading the related subject in the coursebook | Social Systems and Their Effects on Media; socialism, liberalism, pluralist and democratic models | Lecture & Question and Answer |
5 | Reading the related subject in the coursebook | Consumption Culture ve Popular Culture | Lecture & Question and Answer |
6 | Reading the related subject in the coursebook | Media, Government, Ideology, Media Ownership | Lecture & Question and Answer |
7 | Reading the related subject in the coursebook | Manipulation, disinformation, misinformation | Lecture & Question and Answer |
8 | - | MID-TERM EXAM | - |
9 | Reading the related subject in the coursebook | Monopolization | Lecture & Question and Answer |
10 | Reading the related subject in the coursebook | Civil Society and Media | Lecture & Question and Answer |
11 | Reading the related subject in the coursebook | Critics on Media Structuring | Lecture & Question and Answer |
12 | Reading the related subject in the coursebook | Media and news agencies | Lecture & Question and Answer |
13 | Reading the related subject in the coursebook | Public diplomacy,media use on public | Lecture & Question and Answer |
14 | Reading the related subject in the coursebook | New Communication Technologies and Globalization | Lecture & Question and Answer |
15 | Reading the related subject in the coursebook | General review for exam | Lecture & Question and Answer |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Uluslararası İletişimin Ekonomi-POlitiği (ed. Meltem Bostancı),(2013), İstanbul: Çiviyazıları |
Yılmaz, S.,Güç ve Politika, (2008), İstanbul: Alfa Yayınları |
Chomsky, n. (2006). Rızanın İmalatı. İstanbul: Aram Yayıncılık |
McChesney, R. W. (2008). The political economy of media: Enduring issues, emerging dilemmas. NYU Press. |
Meehan, E. R., Mosco, V., Wasko, J. (1993). Rethinking political economy: Change and continuity. Journal of Communication, 43(4): 105-116. |
Herman, E. S. ve Chomsky, N. (1999). Medya Halka Nasıl Evet Dedirtir Kitle Iletisim Araclarinin Ekonomi Politigi. Minerva Publications |
Academic articles about subjects |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Describe basic communication theories with the knowledge gained in public relations and publicity.
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3 | |||||
2 |
List the main features of communication in items.
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3 | |||||
3 |
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
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4 |
KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
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3 | |||||
2 |
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
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4 | |||||
3 |
Tell the basic concepts of public relations and advertising in detail.
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3 |
SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Analyze and evaluate social events at national and international level in the light of current debates.
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5 | |||||
2 |
Use the leadership, communication and presentation skills in occupational events.
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3 |
SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
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4 | |||||
2 |
Write press releases for the purpose of introducing the institution he/she works at or owns.
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3 | |||||
3 |
Create communication programs within the public relations and advertising campaign.
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3 |
OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
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4 |
OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluate the planning processes of past communication programs, public relations and advertising practices.
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4 |
OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use communication techniques in the right place, environment and time.
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3 |
OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Plan communication programs in the awareness of ethical values in the professional work.
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4 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 14 | 2 | 28 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 7 | 7 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 6 | 6 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 46 | 0 | 127 |
Total Workload of the Course Unit | 127 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |