PUBLICITY IN TOURISM PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT434	PUBLICITY IN TOURISM	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. SARP BAĞCAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to explain the process of campaigning in tourism and to evaluate how public relations and advertising methods are used in this process.
Contents of the Course Unit:	Contents of the course include the subjects as in definition of tourist concept, evaluation of tourism campaigns, analysis of the structure of communication in tourism enterprises, explanation of the concept of personal communication, discussion of propaganda practices, list the benefits of duplex communication, evaluation of examples of creative approaches to image development.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
List at least 3 of the elements that should be considered in conducting public relations and advertising activities in tourism sector
List at least 4 characteristics of the target audience of tourism ads.
Explain the importance of public relations and advertising in tourism sector through a case study
Analyze the creative strategies to attract the interest of tourism consumers with the help of case studies
Evaluate the importance of country image in terms of tourism with the help of the number of tourists visiting the countries

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	Tourism Sector	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Communication in Tourism	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Tourism and Public Relations Activities	Lecture & Question and Answer
4	Reading the related subject in the coursebook	Tourism and Advertising Activities	Lecture & Question and Answer
5	Reading the related subject in the coursebook	Advertizing the Country and Creating an Image	Lecture & Question and Answer
6	Reading the related subject in the coursebook	Lobbying	Lecture & Question and Answer
7	Reading the related subject in the coursebook	Communication Management in Tourism Organizations	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Reading the related subject in the coursebook	Crisis Management	Lecture & Question and Answer
10	Reading the related subject in the coursebook	Suggestions for the Advertisement and Image Problems of Turkey	Lecture & Question and Answer
11	Reading the related subject in the coursebook	Countries with positive Images as an Example and Analysing Past Activities of These Countries	Lecture & Question and Answer
12	Reading the related subject in the coursebook	Advertising Strategies for Touristic Assets of Turkey	Lecture & Question and Answer
13	Reading the related subject in the coursebook, Practice on Samples	Tourism Campaign as an Example	Lecture & Question and Answer & Case Study
14	Reading the related subject in the coursebook, Practice on Samples	Tourism Campaign as an Example	Lecture & Question and Answer & Case Study
15	Reading the related subject in the coursebook, Practice on Samples	Tourism Campaign as an Example	Lecture & Question and Answer & Case Study
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Avcıkurt, C. (2010). Turizmde Tanıtma ve Satis Gelistirme. Sakarya: Degisim Publications
Tolunguc, A. (1999). Turizmde Tanıtım ve Reklam. MediaCat Publications
Rizaoglu, B. (2003). Turizmde Tanıtma. Ankara: Detay Publications
Loda, M. D., Norman, W., Backman, K. F. (2007). Advertising and publicity: Suggested new applications for tourism marketers. Journal of travel research, 45(3): 259-265.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe basic communication theories with the knowledge gained in public relations and publicity.					4
2	List the main features of communication in items.					4
3	Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.					4
2	Evaluate the knowledge related to social and natural sciences and produce projects in professional life.				3
3	Tell the basic concepts of public relations and advertising in detail.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level in the light of current debates.					4
2	Use the leadership, communication and presentation skills in occupational events.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the innovations in the field of communication and important written and oral communication tools related to the field.					4
2	Write press releases for the purpose of introducing the institution he/she works at or owns.					4
3	Create communication programs within the public relations and advertising campaign.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.					4

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the planning processes of past communication programs, public relations and advertising practices.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use communication techniques in the right place, environment and time.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan communication programs in the awareness of ethical values in the professional work.					4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	2	28
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	127