Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT436 | LOBBYING IN PUBLIC RELATIONS | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assoc.Prof. SARP BAĞCAN |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to introduce the historical development of lobbying, concepts of lobbying, lobbying activities, public relations practices in lobbying activities |
Contents of the Course Unit: | Contents of the course include the subjects as in definition of lobbying, explanation of lobbying activities, discussion of lobbying as a form of political communication, sampling of public relations practices in lobbying. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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List at least 3 features of the lobbying |
Explain at least 4 of the tools used in lobbying |
Classify the methods and forms of lobbying practices as a public relations practice |
Evaluate the public relations practices as a lobbying tool through the samples |
Evaluate the relations between public relations and politics with a critical perspective |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Reading the related subject in the coursebook | Basic Concepts in Political Communication | Lecture & Question and Answer |
2 | Reading the related subject in the coursebook | Place of Public Relations in Political Communication | Lecture & Question and Answer |
3 | Reading the related subject in the coursebook | Definition of Lobbying | Lecture & Question and Answer |
4 | Reading the related subject in the coursebook | Political Decision Making and Lobbying | Lecture & Question and Answer |
5 | Reading the related subject in the coursebook | Operation System of Lobbying and Applied Methods | Lecture & Question and Answer |
6 | Reading the related subject in the coursebook | Place of Lobbying in Public Relations | Lecture & Question and Answer |
7 | Reading the related subject in the coursebook | Lobbying in the USA | Lecture & Question and Answer |
8 | - | MID-TERM EXAM | - |
9 | Reading the related subject in the coursebook | Lobbying in Turkey | Lecture & Question and Answer |
10 | Reading the related subject in the coursebook | Political Ads | Lecture & Question and Answer |
11 | Reading the related subject in the coursebook | Lobbying in International Organizations | Lecture & Question and Answer |
12 | Reading the related subject in the coursebook, Practice on Samples | Case Studies | Lecture & Question and Answer & Case Study |
13 | Reading the related subject in the coursebook, Practice on Samples | Case Studies | Lecture & Question and Answer & Case Study |
14 | Reading the related subject in the coursebook, Practice on Samples | Case Studies | Lecture & Question and Answer & Case Study |
15 | Reading the related subject in the coursebook, Practice on Samples | Case Studies | Lecture & Question and Answer & Case Study |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Gultekin, B. ve Budak, L. (2007). Lobicilik Kavramlarına Giris. Ankara: Nobel Akademik Publications |
Canoz, K. (2007). Lobicilik. Nuve Kultur Merkezi |
Berry, J. M. (2015). Lobbying for the people: The political behaviour of public interest groups. Princeton University Press. |
Baumgartner, F. R., Berry, J. M., Hojnacki, M., Leech, B. L., Kimball, D. C. (2009). Lobbying and policy change: Who wins, who loses, and why. University of Chicago Press. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Describe basic communication theories with the knowledge gained in public relations and publicity.
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4 | |||||
2 |
List the main features of communication in items.
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4 | |||||
3 |
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
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4 |
KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
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4 | |||||
2 |
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
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3 | |||||
3 |
Tell the basic concepts of public relations and advertising in detail.
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4 |
SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Analyze and evaluate social events at national and international level in the light of current debates.
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5 | |||||
2 |
Use the leadership, communication and presentation skills in occupational events.
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4 |
SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
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4 | |||||
2 |
Write press releases for the purpose of introducing the institution he/she works at or owns.
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3 | |||||
3 |
Create communication programs within the public relations and advertising campaign.
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4 |
OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
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5 |
OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluate the planning processes of past communication programs, public relations and advertising practices.
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5 |
OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use communication techniques in the right place, environment and time.
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4 |
OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Plan communication programs in the awareness of ethical values in the professional work.
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3 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 14 | 2 | 28 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 7 | 7 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 6 | 6 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 46 | 0 | 127 |
Total Workload of the Course Unit | 127 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |