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LOBBYING IN PUBLIC RELATIONS PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT436 LOBBYING IN PUBLIC RELATIONS 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assoc.Prof. SARP BAĞCAN
Instructor(s) of the Course Unit
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to introduce the historical development of lobbying, concepts of lobbying, lobbying activities, public relations practices in lobbying activities
Contents of the Course Unit: Contents of the course include the subjects as in definition of lobbying, explanation of lobbying activities, discussion of lobbying as a form of political communication, sampling of public relations practices in lobbying.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

List at least 3 features of the lobbying
Explain at least 4 of the tools used in lobbying
Classify the methods and forms of lobbying practices as a public relations practice
Evaluate the public relations practices as a lobbying tool through the samples
Evaluate the relations between public relations and politics with a critical perspective

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook Basic Concepts in Political Communication Lecture & Question and Answer
2 Reading the related subject in the coursebook Place of Public Relations in Political Communication Lecture & Question and Answer
3 Reading the related subject in the coursebook Definition of Lobbying Lecture & Question and Answer
4 Reading the related subject in the coursebook Political Decision Making and Lobbying Lecture & Question and Answer
5 Reading the related subject in the coursebook Operation System of Lobbying and Applied Methods Lecture & Question and Answer
6 Reading the related subject in the coursebook Place of Lobbying in Public Relations Lecture & Question and Answer
7 Reading the related subject in the coursebook Lobbying in the USA Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Reading the related subject in the coursebook Lobbying in Turkey Lecture & Question and Answer
10 Reading the related subject in the coursebook Political Ads Lecture & Question and Answer
11 Reading the related subject in the coursebook Lobbying in International Organizations Lecture & Question and Answer
12 Reading the related subject in the coursebook, Practice on Samples Case Studies Lecture & Question and Answer & Case Study
13 Reading the related subject in the coursebook, Practice on Samples Case Studies Lecture & Question and Answer & Case Study
14 Reading the related subject in the coursebook, Practice on Samples Case Studies Lecture & Question and Answer & Case Study
15 Reading the related subject in the coursebook, Practice on Samples Case Studies Lecture & Question and Answer & Case Study
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Gultekin, B. ve Budak, L. (2007). Lobicilik Kavramlarına Giris. Ankara: Nobel Akademik Publications
Canoz, K. (2007). Lobicilik. Nuve Kultur Merkezi
Berry, J. M. (2015). Lobbying for the people: The political behaviour of public interest groups. Princeton University Press.
Baumgartner, F. R., Berry, J. M., Hojnacki, M., Leech, B. L., Kimball, D. C. (2009). Lobbying and policy change: Who wins, who loses, and why. University of Chicago Press.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
4
2
List the main features of communication in items.
4
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
4

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
4
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
3
3
Tell the basic concepts of public relations and advertising in detail.
4

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
5
2
Use the leadership, communication and presentation skills in occupational events.
4

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
4
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
3
3
Create communication programs within the public relations and advertising campaign.
4

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
5

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.
5

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.
4

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.
3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 14 2 28
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 7 7
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 6 6
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 46 0 127
Total Workload of the Course Unit 127
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0