MEDIA LITERACY PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT437	MEDIA LITERACY	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. SARP BAĞCAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide the students with the basis to evaluate the subtexts in the informatics complex by activating the passive student against the mass media
Contents of the Course Unit:	Contents of the course include the subjects such as Classification of Mass Media, Summarizing the structure of media, Discussion of the place of media in society, Explanation of Communication Process, Comparison of Critical Approaches.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
List at least 3 of the media effects on social, cultural and economic life
Example the problems that may arise from the problem areas in the media tools
Solve the subtexts in informatics from mass media by leaving the passive relationship with mass media and by taking an active position
Critically analyze the impact of mass media by taking ethical principles as a framework.
Evaluate the contents of media within the context of the media contents

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	Media Literacy Concept	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Historical Development of Media Literacy	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Media Literacy Principles	Lecture & Question and Answer
4	Reading the related subject in the coursebook	Mass media	Lecture & Question and Answer
5	Reading the related subject in the coursebook	Family, Children and TV	Lecture & Question and Answer
6	Reading the related subject in the coursebook	Media and Structure	Lecture & Question and Answer
7	Reading the related subject in the coursebook	Media and society	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Reading the related subject in the coursebook	Media and ethic	Lecture & Question and Answer
10	Reading the related subject in the coursebook	Media as a Source of Manipulation	Lecture & Question and Answer
11	Reading the related subject in the coursebook	Researching and Discussing Media Texts	Lecture & Question and Answer
12	Reading the related subject in the coursebook	Researching and Discussing Media Texts	Lecture & Question and Answer
13	Reading the related subject in the coursebook	Public Relations and Media Literacy	Lecture & Question and Answer
14	Reading the related subject in the coursebook	Advertising and Media Literacy	Lecture & Question and Answer
15	Reading the related subject in the coursebook	New Communication technologies and Media Literacy	Lecture & Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Turkoglu, N. ve Simsek, M. C. (2010). Medya Okuryazarligi. Parsomen Publications
Kubey, R. (2001). Media Literacy in the Information Age: Current Perspectives. Transaction Publishers
Koltay, T. (2011). The media and the literacies: Media literacy, information literacy, digital literacy. Media, Culture & Society, 33(2): 211-221.
Baran, S. J., McDonald, E., Engberg, J. (2004). Introduction to mass communication: Media literacy and culture. McGraw-Hill.
Hobbs, R. (1998). The seven great debates in the media literacy movement. Journal of communication, 48(1): 16-32.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe basic communication theories with the knowledge gained in public relations and publicity.	0
2	List the main features of communication in items.			2
3	Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.		1

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.				3
2	Evaluate the knowledge related to social and natural sciences and produce projects in professional life.		1
3	Tell the basic concepts of public relations and advertising in detail.		1

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level in the light of current debates.					4
2	Use the leadership, communication and presentation skills in occupational events.			2

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the innovations in the field of communication and important written and oral communication tools related to the field.						5
2	Write press releases for the purpose of introducing the institution he/she works at or owns.	0
3	Create communication programs within the public relations and advertising campaign.		1

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the planning processes of past communication programs, public relations and advertising practices.		1

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use communication techniques in the right place, environment and time.		1

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan communication programs in the awareness of ethical values in the professional work.					4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	2	28
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	127