MANAGEMENT OF INTERNATIONAL BUSINESSES PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
UIT416	MANAGEMENT OF INTERNATIONAL BUSINESSES	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. SARP BAĞCAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The objective of this course is to enable the students to understand the management systems, activities and strategies applied in international enterprises and to use these strategies in the management of international firms. Throughout the course, students will be able interpret the different environmental conditions in which international organizations are involved and illustrate the strategies that these organizations will use to increase their competitive power.
Contents of the Course Unit:	Contents of the course include; international business, strategic management, foreign trade, international trade theories, management and organization, and international trade organizations.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Analyze various international institutions and practices affecting international trade. (Bloom 4)
Interpret how effective environmental conditions in different countries can be effective in international operations. (Bloom 2)
Explain the effects of national regulations on international enterprises (Bloom 2)
Explain how cultural differences affect the individual and how this impact should be evaluated by international enterprises. (Bloom 2)
Decide on the research that should be conducted while entering international markets. (Bloom 4)

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading and literature review	Importance of International Business	Narration, discussion
2	Reading and literature review	Globalization of Markets and Companies; Organizational Participants in International Business	Narration, discussion
3	Reading and literature review	Legal and Political Environment in International Business	Narration, discussion
4	Reading and literature review	Government Interventions in International Business	Narration, discussion
5	Reading and literature review	Regional Economic Integration; International Emerging Markets	Narration, discussion
6	Reading and literature review	International Monetary and Financial Circles	Narration, discussion
7	Reading and literature review	Global Strategy and Organization	Narration, discussion
8	-	MID-TERM EXAM	-
9	Reading and literature review	Global Market Evaluation And Opportunity Analysis	Narration, discussion
10	Reading and literature review	Export and Mutual Trade; Direct Foreign Investment and Cooperation Agreements	Narration, discussion
11	Reading and literature review	License, Franchising and Other Contract Agreements	Narration, discussion
12	Reading and literature review	Business Policies and Planning of International Organizations, Organizational Structure of International Business and Negotiation Strategies	Narration, discussion
13	Reading and literature review	Business Policies and Planning of International Organizations, Organizational Structure of International Business and Negotiation Strategies	Narration, discussion
14	Reading and literature review	Future Developments and Challenges in International Business	Narration, discussion
15	Reading and literature review	Case Studies and Class Discussions	Narration, discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Mirze, S.K. (2018), Uluslararası İşletmecilik ve Yönetim, İstanbul: Beta Yayınevi
Kabar, M. M. (2011), Uluslararası İşletmelerde Yönetim-Organizasyon Politikaları ve Stratejiler, Ankara: Seçkin Yayınevi
Özalp, İ. (2012), Uluslararası İşletmeler ve Yönetim Stratejileri, Ankara: Nisan Kitabevi
Cavusgil,T. , Knight, G. & Riesenberger, J. (2007) International Business: Strategy, Management and the New Realities, London: Pearson

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe basic communication theories with the knowledge gained in public relations and publicity.
2	List the main features of communication in items.
3	Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
2	Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
3	Tell the basic concepts of public relations and advertising in detail.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level in the light of current debates.
2	Use the leadership, communication and presentation skills in occupational events.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the innovations in the field of communication and important written and oral communication tools related to the field.
2	Write press releases for the purpose of introducing the institution he/she works at or owns.
3	Create communication programs within the public relations and advertising campaign.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the planning processes of past communication programs, public relations and advertising practices.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use communication techniques in the right place, environment and time.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan communication programs in the awareness of ethical values in the professional work.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	2	28
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	5	35
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	4	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	42	0	127