INNOVATION AND TECHNOLOGY PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
UTI432	INNOVATION AND TECHNOLOGY	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. SARP BAĞCAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to introduce general framework for the required technology factors in order to engage both in product differentiation and reduce the costs in the processes of business and production, and how to benefit from technological innovations and give examples of companies engaged in technology-based initiatives and how important the usage of technologic opportunities is.
Contents of the Course Unit:	Contents of the course include introduction to technology and innovation, basic concepts of technology and innovation, information systems, creative thinking, knowledge management, innovation management, entrepreneurship in information society, intellectual property rights, R&D management, supply chain management, new product development and design, project management and leadership and creativeness in technology management.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Assess basic concepts of technology and innovation by relating them to current examples
Evaluate factors effecting innovation in institutions
Recommend for innovation processes and mechanisms for the management of this process
Evaluate the importance of innovation and technology for a competitive advantage
Compare effects of innovation and technology in work places and society

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading	Introduction to Technology and Innovation	Lecture & Question and Answer & Discussion
2	Reading	Basic Concepts of Technology and Innovation	Lecture & Question and Answer & Discussion
3	Reading	Information Systems	Lecture & Question and Answer & Discussion
4	Reading	Creative Thinking	Lecture & Question and Answer & Discussion
5	Reading	Knowledge Management	Lecture & Question and Answer & Discussion
6	Reading	Innovation Management	Lecture & Question and Answer & Discussion
7	Reading	Entrepreneurship in Information Society	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	Reading	Intellectual Property Rights	Lecture & Question and Answer & Discussion
10	Reading	R&D Management	Lecture & Question and Answer & Discussion
11	Reading	Supply Chain Management	Lecture & Question and Answer & Discussion
12	Reading	New Product Development and Design	Lecture & Question and Answer & Discussion
13	Reading	Project Management	Lecture & Question and Answer & Discussion
14	Reading	Leadership and Creativeness İn Technology Management	Lecture & Question and Answer & Discussion
15	Reading	General Revision	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Emiroglu, A. (2017). Inovasyon ve Teknoloji Yonetimi. 1st Edition, Bursa: Ekin Press.
Baykara, T. (2014). 21. Yuzyılda Teknoloji & Yenilik: Inovasyon ve Yönetimi. Ankara: Nobel Publications.
Luecke, R. (2008). Is Dunyasında Yenilik ve Yaraticilik. Translation: Turan Parlak, 2nd Edition, Istanbul: Türkiye Is Bankası Kültür Publications.
Top, S. (2008). Isletmelerde Yenilik ve Yaraticilik Yonetimi. 1st Edition, Istanbul: Beta Press.
Drucker, P. F. (2011). Innovation and Entrepreneurship. New York, NY, United States: HarperCollins Publishers Inc.
Kavak, Ç. (2009). Bilgi Ekonomisinde İnovasyon Kavramı ve Temel Göstergeleri, Akademik Bilişim’09 - XI. Akademik Bilişim Konferansı Bildirileri, ss.617-628.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe basic communication theories with the knowledge gained in public relations and publicity.
2	List the main features of communication in items.
3	Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
2	Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
3	Tell the basic concepts of public relations and advertising in detail.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level in the light of current debates.
2	Use the leadership, communication and presentation skills in occupational events.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the innovations in the field of communication and important written and oral communication tools related to the field.
2	Write press releases for the purpose of introducing the institution he/she works at or owns.
3	Create communication programs within the public relations and advertising campaign.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the planning processes of past communication programs, public relations and advertising practices.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use communication techniques in the right place, environment and time.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan communication programs in the awareness of ethical values in the professional work.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	5	35
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	4	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	41	0	125