Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
YEM315 | NEW MEDIA ECONOMICS | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
|
---|---|
Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assoc.Prof. SARP BAĞCAN |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
|
---|---|
Objectives of the Course Unit: | This course aims to enable students to analyze the social and cultural dimensions of the new media as well as their economic dimensions. |
Contents of the Course Unit: | Contents of the course include the subjects such as assessment of national and international media organizations in terms of economics and politics, basic concepts of economy, theories of economy, concepts of globalization and monopolization. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
---|
Compare the traditional media and new media economically. |
Describe the basic concepts of economy. |
Evaluate the media organizations according to the capital/ownership structure. |
Know the employment status, working conditions and economic structure in the media sector. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
|||
---|---|---|---|
Week | Preparatory | Topics(Subjects) | Method |
1 | Reading, Literature Review | Description of Economy and Basic Concepts in Economy | Lecture & Discussion & Question and Answer |
2 | Reading, Literature Review | Production Process in Media and Economic Instruments | Lecture & Discussion & Question and Answer |
3 | Reading, Literature Review | Costs in Media and Cost Planning | Lecture & Discussion & Question and Answer |
4 | Reading, Literature Review | Analysis of table of revenues and expenditures of a media organization | Lecture & Discussion & Question and Answer |
5 | Reading, Literature Review | Economic difficulties confronted by media organizations and underlying causes | Lecture & Discussion & Question and Answer |
6 | Reading, Literature Review | Political Pressures and Media | Lecture & Discussion & Question and Answer |
7 | Reading, Literature Review | Effect of Rating Concern to Printed and Visual Media | Lecture & Discussion & Question and Answer |
8 | - | MID-TERM EXAM | - |
9 | Reading, Literature Review | New Media and Changes in Media Economy | Lecture & Discussion & Question and Answer |
10 | Reading, Literature Review | Media and monopolization | Lecture & Discussion & Question and Answer |
11 | Reading, Literature Review | Types and Causes of monopolization | Lecture & Discussion & Question and Answer |
12 | Reading, Literature Review | Vertical, Horizontal and Diagonal Monopolization | Lecture & Discussion & Question and Answer |
13 | Reading, Literature Review | Economic Factors in Radio, Television and Cinema | Lecture & Discussion & Question and Answer |
14 | Reading, Literature Review | Economic Factors in Book, Journal and Newspaper Publishing | Lecture & Discussion & Question and Answer |
15 | Reading, Literature Review | Media in Authoritarian and Totalitarian Regime | Lecture & Discussion & Question and Answer |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
---|
Kejanlioglu B. (2004). Turkiye’de Medyanin Donusumu. Ankara: Imge Bookstore |
Desmoulins N. T. (1993). Medya Ekonomisi. Istanbul: Iletisim Publications |
Kuyucu M. (2014). Medya Ekonomisi ve Basrol Oyunculari: Bugunun ve Yarinin Medya Aktorlerinin Gozunde Reklamcilar ve Tuketiciler. Istanbul: The Turkish Online Journal Design, Art and Communication |
ASSESSMENT |
|||
---|---|---|---|
Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
---|---|---|---|---|---|
0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
|||||||
---|---|---|---|---|---|---|---|
Theoretical |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Describe basic communication theories with the knowledge gained in public relations and publicity.
|
||||||
2 |
List the main features of communication in items.
|
||||||
3 |
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
|
KNOWLEDGE |
|||||||
---|---|---|---|---|---|---|---|
Factual |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
|
||||||
2 |
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
|
||||||
3 |
Tell the basic concepts of public relations and advertising in detail.
|
SKILLS |
|||||||
---|---|---|---|---|---|---|---|
Cognitive |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Analyze and evaluate social events at national and international level in the light of current debates.
|
||||||
2 |
Use the leadership, communication and presentation skills in occupational events.
|
SKILLS |
|||||||
---|---|---|---|---|---|---|---|
Practical |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
|
||||||
2 |
Write press releases for the purpose of introducing the institution he/she works at or owns.
|
||||||
3 |
Create communication programs within the public relations and advertising campaign.
|
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Autonomy & Responsibility |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
|
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Learning to Learn |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluate the planning processes of past communication programs, public relations and advertising practices.
|
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Communication & Social |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use communication techniques in the right place, environment and time.
|
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Occupational and/or Vocational |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Plan communication programs in the awareness of ethical values in the professional work.
|
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
|||
---|---|---|---|
Workload for Learning & Teaching Activities |
|||
Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 13 | 3 | 39 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 0 | 0 | 0 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 30 | 30 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 20 | 20 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 31 | 0 | 133 |
Total Workload of the Course Unit | 133 | ||
Workload (h) / 25.5 | 5,2 | ||
ECTS Credits allocated for the Course Unit | 5,0 |