DIGITAL CULTURE PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
YEM319	DIGITAL CULTURE	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. SARP BAĞCAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to intorduce how the areas that are digitalized and still in the process of digitalization from business life to our daily life, from social media to traditional media, from art to sports, from politics to economy affected and to examine how the past and today of the era that we are in formed by digitalization.
Contents of the Course Unit:	Contents of the course include the subjects such as Digitalized socio-cultural environment data, social media, change and transformation of public space, effect of digital on production and consumption stage.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Describe the concept of Digital Culture.
Connect the link between theoretical and practical knowledge and ideas on digitalization and culture.
Learn to what extent different disciplines are affected by digital culture and evaluate the differences and similarities between them.
Study Internet, Informatics, Information and new communication technologies.
Evaluate the events based on online practices and ideologies especially based on activist movements.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature Review	Introduction to the Course, Content and General Evaluation on Digital Culture	Lecture & Question and Answer
2	Reading, Literature Review	Explaining Mass Media	Lecture & Question and Answer
3	Reading, Literature Review	Internet and Information Technologies, Current Developments	Lecture & Question and Answer
4	Reading, Literature Review	The Effect of Developing Information Technologies	Lecture & Question and Answer
5	Reading, Literature Review	Transition Process from Traditional Media to Digital Media	Lecture & Question and Answer
6	Reading, Literature Review	The Role of Digital Ones in Social Movements	Lecture & Question and Answer
7	Reading, Literature Review	Web 2.0 Technology	Lecture
8	-	MID-TERM EXAM	-
9	Reading, Literature Review	Web 2.0 Technology and Constantly Updating Digital Area	Lecture & Question and Answer
10	Reading, Literature Review	Place of Social Media on Digital Culture and Contribution of it on Digital Culture	Lecture & Question and Answer
11	Reading, Literature Review	Place of Social Media on Digital Culture and Contribution of it on Digital Culture	Lecture & Question and Answer
12	Reading, Literature Review	Jean Baudrillard’s Simulacrum and Simulation Concept	Lecture & Question and Answer
13	Reading, Literature Review	Manuel Castells’s Netwrok Community	Lecture & Question and Answer
14	Reading, Literature Review	Positive and Negative Effects of Digital Culture on Media	Lecture & Question and Answer
15	Reading, Literature Review	Interaction Between Several Disciplines and Digital Culture	Lecture & Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Baudrillard J. (2011). Simulakrlar ve Simulasyon. Ankara: Dogu Batı Publications
Castells M. (2005). Ag Toplumunun Yukselisi. Istanbul: Bilgi Universitesi Publications
Goffman E. (2014). Gunluk Yasamda Benligin Sunumu. Istanbul: Metis Publications
Smith P. (2007). Kulturel Kuram. Istanbul: Babil Publications

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe basic communication theories with the knowledge gained in public relations and publicity.
2	List the main features of communication in items.
3	Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
2	Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
3	Tell the basic concepts of public relations and advertising in detail.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level in the light of current debates.
2	Use the leadership, communication and presentation skills in occupational events.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the innovations in the field of communication and important written and oral communication tools related to the field.
2	Write press releases for the purpose of introducing the institution he/she works at or owns.
3	Create communication programs within the public relations and advertising campaign.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the planning processes of past communication programs, public relations and advertising practices.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use communication techniques in the right place, environment and time.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan communication programs in the awareness of ethical values in the professional work.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	3	39
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	30	30
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	20	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	31	0	133