Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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RTS347 | MEDIA ECONOMICS | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assoc.Prof. SARP BAĞCAN |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to provide the students the basic dynamics of the media sector from an economic perspective and to present the reflections and development of the media industry today. |
Contents of the Course Unit: | Contents of the course include basic evaluations on media economics such as historical development of the media economy, the relationship between the media industry and the state, and the point where the media economy is at in the age of globalization. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Interpret and recognize the basic concepts of economy in the context of media economics. |
Discuss both the relationship of media with the state and the transformation undergone in the age of globalization. |
Relate the structure of media industry according to media types. |
Generalize the economic structure of media by evaluating current examples on the media industry. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | - | Introduction | Lecture |
2 | Reading a chapter in the coursebook on the relevant subject | A short history of economy concept | Lecture & Question and Answer & Discussion |
3 | Reading a chapter in the coursebook on the relevant subject | Media and Types of Products | Lecture & Question and Answer & Discussion |
4 | Reading a chapter in the coursebook on the relevant subject | Development of Media Economy. | Lecture & Question and Answer & Discussion |
5 | Reading a chapter in the coursebook on the relevant subject | Development of Media Economy. | Lecture & Question and Answer & Discussion |
6 | Reading a chapter in the coursebook on the relevant subject | Relations between Media and State | Lecture & Question and Answer & Discussion |
7 | Reading a chapter in the coursebook on the relevant subject | Media and monopolization . | Lecture & Question and Answer & Discussion |
8 | - | MID-TERM EXAM | - |
9 | Reading a chapter in the coursebook on the relevant subject | Media and types of markets | Lecture & Question and Answer & Discussion |
10 | Reading a chapter in the coursebook on the relevant subject | Competition in media | Lecture & Question and Answer & Discussion |
11 | Reading a chapter in the coursebook on the relevant subject | Media and globalization. | Lecture & Question and Answer & Discussion |
12 | Reading a chapter in the coursebook on the relevant subject | Media and globalization. | Lecture & Question and Answer & Discussion |
13 | Reading a chapter in the coursebook on the relevant subject | Student Presentations | Student Presentations and Evaluation of Presentations |
14 | Preparation for Presentation | Student Presentations | Student Presentations and Evaluation of Presentations |
15 | Preparation for Presentation | General Evaluation | Question and Answer & Discussion |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Baytar, O. (2013). Teorik ve Pratik Acidan Medya Ekonomisine Bakis. Konya : Cizgi Publications |
Kuyucu, M. (2012). Turkiye'de Medya Ekonomisi. Istanbul: Esen Kitap |
Sonmez, A. (2000). Medya Ekonomisi ve Turkiye Ornegi. Istanbul: Boyut Press Group |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Describe basic communication theories with the knowledge gained in public relations and publicity.
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5 | |||||
2 |
List the main features of communication in items.
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4 | |||||
3 |
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
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3 |
KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
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4 | |||||
2 |
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
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4 | |||||
3 |
Tell the basic concepts of public relations and advertising in detail.
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3 |
SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Analyze and evaluate social events at national and international level in the light of current debates.
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5 | |||||
2 |
Use the leadership, communication and presentation skills in occupational events.
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4 |
SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
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5 | |||||
2 |
Write press releases for the purpose of introducing the institution he/she works at or owns.
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4 | |||||
3 |
Create communication programs within the public relations and advertising campaign.
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5 |
OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
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3 |
OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluate the planning processes of past communication programs, public relations and advertising practices.
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5 |
OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use communication techniques in the right place, environment and time.
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4 |
OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Plan communication programs in the awareness of ethical values in the professional work.
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4 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 13 | 4 | 52 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 13 | 2 | 26 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 3 | 3 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 3 | 3 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 44 | 0 | 128 |
Total Workload of the Course Unit | 128 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |