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ADVERTISEMENT WRITING PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT443 ADVERTISEMENT WRITING 6 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Assist.Prof.Dr. HÜLYA YILMAZ
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to enable students to interpret advertising texts and create new advertising texts with the theoretical knowledge they have taken in the course and from the perspective of advertising.
Contents of the Course Unit: Contents of the course include the subjects as in introducing the concept of advertising, performing target audience analysis, explanation of the concept of creative advertising, writing an advertising scenario, examination of advertising practices samples.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

List at least 3 of the basic features that an advertisement text should have
Explain the structural features of advertisement text
Compare the persuasion models used in advertisement writing
Compare advertising scenarios in the context of the basic features that an advertisement should have through a sample advertisement
Apply product positioning with his/her advertisement writing acknowledge
Distinguish the target audience intended in advertisement.
Analyze advertising texts
Create their own advertising texts with technical and theoretical knowledge

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook What is Advertisement Writing and Study Areas Lecture & Question and Answer
2 Reading the related subject in the coursebook Preparing Advertisement Synopsys Lecture & Question and Answer
3 Reading the related subject in the coursebook Advertisement Scenario Writing Techniques Lecture & Question and Answer
4 Reading the related subject in the coursebook, Analysing Samples Advertisement Treatment Writing Lecture & Question and Answer
5 Reading the related subject in the coursebook, Analysing Samples Advertisement Storyboard Studies Lecture & Question and Answer
6 Reading the related subject in the coursebook, Analysing Samples Preparing Advertisement Mise en Scene Lecture & Question and Answer
7 Reading the related subject in the coursebook, Analysing Samples Analysing Advertisement Scenarios and Advertisement Writing Studies Lecture & Question and Answer
8 - Advertisement Scenarios Homework Lecture & Question and Answer & Individual Homework
9 - MID-TERM EXAM -
10 Reading the related subject in the coursebook, Analysing Samples Analysing Advertisement Scenarios in Turkey and the World Lecture & Question and Answer & Analysing Samples
11 Reading the related subject in the coursebook, Analysing Samples Advertisement Writing in Printed Media Lecture & Question and Answer & Analysing Samples
12 Literature Review, Analysing Samples Advertisement Writing in Visual and Auditory Media Lecture & Question and Answer & Analysing Samples
13 Literature Review, Analysing Samples Advertisement Language Analysis Lecture & Question and Answer & Analysing Samples
14 - Advertisement Writing Homework Lecture & Question and Answer & Individual Homework
15 General Revision Preparations for Final Exams Lecture & Question and Answer & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Muge Elden (2016). Reklam Yazarligi. Iletisim Publications
Muge Elden (2016). Reklam ve Reklamcilik. Say Publications
Hirschman, E. C. (1989). Role-based models of advertising creation and production. Journal of Advertising, 18(4): 42-53.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Mid-Term Exam 1 40
Final Exam 1 60
Practice 0 0
Short Exam 0 0
Presentation of Report 0 0
Homework Assessment 0 0
Oral Exam 0 0
Presentation of Thesis 0 0
Presentation of Document 0 0
Expert Assessment 0 0
Computer Based Presentation 0 0
TOTAL 2 100
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Define the theories, concepts and principles of the basic and sub-fields of business.
2
Explain business functions and processes based on current scientific sources.

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate internationally valid business cases with the theories and concepts of other social sciences.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Explain the current events and facts in his / her field analytically and systematically based on advanced knowledge and skills he / she has.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the theoretical and factual knowledge in business for occupational practices.
2
Solve individual and organizational problems in business life.
3
Use computer programs (SPSS, R, Excel, Stata) efficiently against the complex business problems.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan research and work using knowledge and skills gained in the field of business.
2
Organize the activities for organizational goals and purposes independently.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Criticize advanced knowledge and skills in the field with a critical approach.
2
Develop the existing knowledge and skills with a critical point of view under the impact of scientific, technological and current developments.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Express his/her knowledge, thoughts and solutions on business to related stakeholders in written and verbal ways.
2
Use the information and communication technology software and equipment required for business.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Apply the social, scientific, cultural and ethical values at the stages of collection of data, their implementation, interpretation and announcement of results in the field of business.
2
Relate the concepts of social rights, occupational safety, employee health, quality management and sustainability with the cases in business life.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 42
Preliminary & Further Study 14 42
Land Surveying 0 0
Group Work 0 0
Laboratory 0 0
Reading 11 22
Assignment (Homework) 2 10
Project Work 0 0
Seminar 0 0
Internship 0 0
Technical Visit 0 0
Web Based Learning 0 0
Implementation/Application/Practice 0 0
Practice at a workplace 0 0
Occupational Activity 0 0
Social Activity 0 0
Thesis Work 0 0
Field Study 0 0
Report Writing 0 0
Final Exam 1 1
Preparation for the Final Exam 1 5
Mid-Term Exam 1 1
Preparation for the Mid-Term Exam 1 4
Short Exam 0 0
Preparation for the Short Exam 0 0
TOTAL 45 127
Total Workload of the Course Unit 127
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0