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VISUAL COMMUNICATION DESIGN PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTS370 VISUAL COMMUNICATION DESIGN 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assist.Prof. NİSA GÜLENER YILDIRIM
Instructor(s) of the Course Unit
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: The aim of the course is to convey the theoretical and practical knowledge of visual design to the students.
Contents of the Course Unit: Application methods of visual design such as color, emphasis, focal point, perception criteria constitute the content of the course.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Recognizes the basic techniques of visual design.
Visual perception recognizes the gestalt techniques and interprets an image she sees from this perspective.
Distinguishes the basic applications of visual design such as balance, focal point, rhythm in painting and analyzes a picture in this context.
Explain and apply ratio, proportion / Golden Ratio and composition rules.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading on the subject and examining case studies Meeting / Information about visual communication and design Lecture / Question-Answer
2 Reading on the subject and examining case studies Basic elements of design / General information about line, shape, texture, color, tonal value Lecture / Question-Answer
3 Reading on the subject and examining case studies The concept-usage of line in visual design / Line in nature, with its abstract and symbolic meanings Lecture / Question-Answer / Application
4 Reading on the subject and examining case studies The concept-use of shape in visual design Lecture / Question-Answer / Application
5 Reading on the subject and examining case studies The concept-use of texture in visual design Lecture / Question-Answer / Application
6 Reading on the subject and examining case studies The concept-use of tone / tonal value in visual design Lecture / Question-Answer / Application
7 Reading on the subject and examining case studies Color / Color codes in visual design RGB and CMYK / Vector and Bitmap image processing Lecture / Question-Answer / Application
8 - MID-TERM EXAM -
9 Reading on the subject and examining case studies Two-dimensional design / Balance, Visual weight, Symmetry, Asymmetry, Radial Balance, Unity concepts Lecture / Question-Answer / Application
10 Reading on the subject and examining case studies Ratio - Proportion / Golden ratio / Composition rules Lecture / Question-Answer / Application
11 Reading on the subject and examining case studies Understanding and meaning in visual design / Perception criteria, forming associations Lecture / Question-Answer / Application
12 Reading on the subject and examining case studies Understanding and interpretation in visual design / Visual perception and Gestalt techniques Lecture / Question-Answer / Application
13 Reading on the subject and examining case studies Evaluation of students' application work Lecture / Question-Answer / Application
14 Reading on the subject and examining case studies Evaluation of students' practical work Lecture / Question-Answer / Application
15 Reading on the subject and examining case studies Evaluation of students' practical work Lecture / Question-Answer / Application
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Öztuna, Y.; (2007). Görsel İletişimde Temel Tasarım; Yorum Sanat ve Yay.
Uçar, T.F; (2019). Görsel İletişim Ve Grafik Tasarım; İnkılap Publications
Çellek, T.; Sağocak, M.; (2014). Temel Tasarım Sürecinde Yaratıcılık; Grafik Tasarım Publications

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Define the basic concepts of economics, administrative and human sciences.
3
2
Summarize the basic communication theories with information about the field of Radio Television and Cinema.
4
3
Communicate and explain the current information about communication with communication theories.
4

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate the knowledge and facts in the field of communication with other areas of social sciences such as law, philosophy, economics, politics, and sociology.
3
2
Explain the structure and operation of the radio, television and cinema industries and use this information in their professional life.
5

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Using the data sources published in his / her field effectively, he /she conduct research and use the results in his / her studies.
4
2
Analyze the international media structures and choose the media structure that is appropriate for his/her community.
3

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level through media practices.
3

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Apply his / her knowledge about media management and organization in his / her professional life.
4
2
Propose individual or team solutions for any problems in professional applications and production.
5

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the developments in the field of communication, the studies related to the field and the mass media tools, and critically discuss the acquired knowledge.
4
2
Critically interpret the economic, political and sociological dimensions of the media.
3
3
Recognize universal norms of law and evaluate existing structures in the field of communication in the context of communication law and communication ethics and apply these gains throughout life.
2

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Conduct literature research in a foreign language related to his/her field.
4
2
Prepare presentations for the film festival in Turkey and abroad, media organizations and communication symposia by using the communication skills.
4

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Defend scientific, social and ethical values in his / her field studies.
4
2
Create film history, script, fiction, audio and video techniques knowledge and designs short or feature film stages.
5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 14 2 28
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 5 3 15
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 0 0 0
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 49 0 129
Total Workload of the Course Unit 129
Workload (h) / 25.5 5,1
ECTS Credits allocated for the Course Unit 5,0