PLANNING AND MANAGEMENT IN PUBLIC RELATIONS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT335	PLANNING AND MANAGEMENT IN PUBLIC RELATIONS	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. NİSA GÜLENER YILDIRIM
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to establish the concept of public relations and the steps to be followed in a public relations study and to form the foundation for the students to create campaigns by discussing the steps of creating strategic plans and activity plans in the light of sample practices.
Contents of the Course Unit:	Contents of the course include the subjects as in Defining the concept of public relations, listing the fields of practices of public relations, summarizing the steps of the activity planning, assessment of a sample public relations campaign, making strategic plan.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
List planning steps in public relations campaigns
Present a presentation about basic knowledge and practice areas of public relations
Develop public relations and management planning according to public relations planning criteria
Choose appropriate methods and tools for targeted communication purposes in public relations practices
Apply a public relations campaign following the planning and management steps
Analyze public relations management processes through a case study
Combine the institution's overall targets and plans with public relations strategy in a compatible way

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature Review Reading the related subject in the coursebook	Presentation of Course Content	Lecture & Question and Answer
2	Literature Review Reading the related subject in the coursebook	What is the project, Project's scope and content, Project Management, Project for Public Relations in the 21st century, Turkey Project Awards, Project management in Public Relations	Lecture & Question and Answer
3	Literature Review Reading the related subject in the coursebook	Public Relations Experts in the 21st century, Project Management Team, Team Leadership, Team Work in Project Management	Lecture & Question and Answer
4	Literature Review Reading the related subject in the coursebook	Concept of Agency, Features of the Agency (Services provided), Types of Agency, Public Relations Agency, Professional Association of Public Relations	Lecture & Question and Answer
5	Literature Review Reading the related subject in the coursebook	Strategy, Strategic Management and Planning in Public Relations	Lecture & Question and Answer
6	Literature Review Reading the related subject in the coursebook	Research in Public Relations Projects I: Importance of Research and Analysis, Research Concept and Types, Research Stages	Lecture & Question and Answer
7	Literature Review Reading the related subject in the coursebook	Research in Public Relations Projects II: Public Relations Research, Data Sources and Data Collection Methods in Research, Situation Analysis	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Literature Review Reading the related subject in the coursebook	Planning in Public Relations Projects	Lecture & Question and Answer
10	Literature Review Reading the related subject in the coursebook	Application in Public Relations Projects	Lecture & Question and Answer
11	Literature Review Reading the related subject in the coursebook	Measurement and Evaluation in Public Relations Projects	Lecture & Question and Answer
12	Literature Review Reading the related subject in the coursebook	Public Relations Projects in Virtual Platform	Lecture & Question and Answer & Discussion
13	Literature Review Reading the related subject in the coursebook	Project Fields / Subjects in Public Relations	Lecture & Question and Answer
14	Literature Review Reading the related subject in the coursebook	Project and Ethics	Lecture & Question and Answer
15	Literature Review Reading the related subject in the coursebook, practice on the subject	Analysing Sample Project	Lecture & Question and Answer & Discussion & Analysing Samples
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Başok, N. ve Coşkun Değirmen, G. (2014). Proje Yönetimi. Ankara: Nobel
Pira, A. G. ve Topsümer, F. (2012). Stratejik Halkla İlişkiler Yönetimi. Seçkin Yayıncılık
Watson, T., ve Noble, P. (2007). Evaluating public relations: A best practice guide to public relations planning, research and evaluation. Kogan Page Publishers.
Austin, E. W., ve Pinkleton, B. E. (2015). Strategic public relations management: Planning and managing effective communication campaigns. Routledge.
Smith, R. D. (2013). Strategic planning for public relations. Routledge.
Biber, A. (2003). Halkla İlişkilerde Temel Kavramlar: Tanımlar, Örnekler, Açıklamalar, Kaynaklar. Nobel Yayıncılık
Becan, C., & Ustakara, F. (2017). Diyalog Teorisi Çerçevesinde İnternet Tabanli İletişim Üzerine Bir Değerlendirme: Halkla İlişkiler Ajanslarinin Web Stratejileri Üzerine Bir İçerik Analizi. Selçuk Üniversitesi İletişim Fakültesi Akademik Dergisi, 10(1), 64-84.
Savaş, S. (2020). Krizleri İtibar Üzerinden Okumak. Şükran Güzin Ilıcak Aydınalp (ed.) Farklı Yönleri ile Kriz ve İletişimi içinde (103-126). Ankara: Nobel Yayınları
Helgadóttir, H. (2008). The ethical dimension of project management. International Journal of Project Management, 26(7), 743-748.
Project Management Institute (2017). A guide to the project management body of knowledge (PMBOK®️ Guide) – Sixth Edition. Newtown Square, PA
Müller, R., & Bredillet, C. (2014). Ethics in project management: some Aristotelian insights. International Journal of Managing Projects in Business.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic concepts of economics, administrative and human sciences.
2	Summarize the basic communication theories with information about the field of Radio Television and Cinema.
3	Communicate and explain the current information about communication with communication theories.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate the knowledge and facts in the field of communication with other areas of social sciences such as law, philosophy, economics, politics, and sociology.
2	Explain the structure and operation of the radio, television and cinema industries and use this information in their professional life.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Using the data sources published in his / her field effectively, he /she conduct research and use the results in his / her studies.
2	Analyze the international media structures and choose the media structure that is appropriate for his/her community.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level through media practices.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply his / her knowledge about media management and organization in his / her professional life.
2	Propose individual or team solutions for any problems in professional applications and production.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the developments in the field of communication, the studies related to the field and the mass media tools, and critically discuss the acquired knowledge.
2	Critically interpret the economic, political and sociological dimensions of the media.
3	Recognize universal norms of law and evaluate existing structures in the field of communication in the context of communication law and communication ethics and apply these gains throughout life.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conduct literature research in a foreign language related to his/her field.
2	Prepare presentations for the film festival in Turkey and abroad, media organizations and communication symposia by using the communication skills.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Defend scientific, social and ethical values in his / her field studies.
2	Create film history, script, fiction, audio and video techniques knowledge and designs short or feature film stages.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	5	5	25
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	37	0	124