ADVERTISEMENT WRITING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT443	ADVERTISEMENT WRITING	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. NİSA GÜLENER YILDIRIM
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to enable students to interpret advertising texts and create new advertising texts with the theoretical knowledge they have taken in the course and from the perspective of advertising.
Contents of the Course Unit:	Contents of the course include the subjects as in introducing the concept of advertising, performing target audience analysis, explanation of the concept of creative advertising, writing an advertising scenario, examination of advertising practices samples.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
List at least 3 of the basic features that an advertisement text should have
Explain the structural features of advertisement text
Compare advertising scenarios in the context of the basic features that an advertisement should have through a sample advertisement
Apply product positioning with his/her advertisement writing acknowledge
Distinguish the target audience intended in advertisement.
Analyze advertising texts
Create their own advertising texts with technical and theoretical knowledge

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	Advertising and Communication	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Branding and Related Concepts	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Functions, Purposes and Types of Advertising	Lecture & Question and Answer
4	Reading the related subject in the coursebook, Analysing Samples	Knowing the consumer	Lecture & Question and Answer
5	Reading the related subject in the coursebook, Analysing Samples	Creativity in Advertising	Lecture & Question and Answer
6	Reading the related subject in the coursebook, Analysing Samples	Creative Advertising Strategies	Lecture & Question and Answer
7	Reading the related subject in the coursebook, Analysing Samples	General review	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Literature Review, Analysing Samples	Text Types in Different Media	Lecture & Question and Answer & Individual Homework
10	Reading the related subject in the coursebook, Analysing Samples	Selling Point Advertising	Lecture & Question and Answer & Analysing Samples
11	Reading the related subject in the coursebook, Analysing Samples	Advertising Texts in Print Media	Lecture & Question and Answer & Analysing Samples
12	Literature Review, Analysing Samples	TV and Radio Ad Texts	Lecture & Question and Answer & Analysing Samples
13	Literature Review, Analysing Samples	Writing Advertisements for the Internet	Lecture & Question and Answer & Analysing Samples
14	Literature Review, Analysing Samples	Corporate Advertising	Lecture & Question and Answer & Individual Homework
15	General Review	General review	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Muge Elden (2016). Reklam Yazarligi. Iletisim Publications
Atatürk Ü. (2021). Reklam ve Reklam Yazarlığı
Muge Elden (2016). Reklam ve Reklamcilik. Say Publications
Doğan, B.Ö. (t.y.). Medyada Metin Yazarlığı
Hirschman, E. C. (1989). Role-based models of advertising creation and production. Journal of Advertising, 18(4): 42-53.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic concepts of economics, administrative and human sciences.
2	Summarize the basic communication theories with information about the field of Radio Television and Cinema.
3	Communicate and explain the current information about communication with communication theories.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate the knowledge and facts in the field of communication with other areas of social sciences such as law, philosophy, economics, politics, and sociology.
2	Explain the structure and operation of the radio, television and cinema industries and use this information in their professional life.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Using the data sources published in his / her field effectively, he /she conduct research and use the results in his / her studies.
2	Analyze the international media structures and choose the media structure that is appropriate for his/her community.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level through media practices.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply his / her knowledge about media management and organization in his / her professional life.
2	Propose individual or team solutions for any problems in professional applications and production.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the developments in the field of communication, the studies related to the field and the mass media tools, and critically discuss the acquired knowledge.
2	Critically interpret the economic, political and sociological dimensions of the media.
3	Recognize universal norms of law and evaluate existing structures in the field of communication in the context of communication law and communication ethics and apply these gains throughout life.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conduct literature research in a foreign language related to his/her field.
2	Prepare presentations for the film festival in Turkey and abroad, media organizations and communication symposia by using the communication skills.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Defend scientific, social and ethical values in his / her field studies.
2	Create film history, script, fiction, audio and video techniques knowledge and designs short or feature film stages.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	11	2	22
Assignment (Homework)	2	5	10
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	5	5
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	4	4
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	45	0	127