Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
ISL425 |
BUSINESS ANALYTICS |
5 |
3 |
3 |
5 |
GENERAL INFORMATION |
Language of Instruction : |
Turkish |
Level of the Course Unit : |
BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : |
Elective |
Mode of Delivery of the Course Unit |
- |
Coordinator of the Course Unit |
Assist.Prof. NİSA GÜLENER YILDIRIM |
Instructor(s) of the Course Unit |
|
Course Prerequisite |
No |
OBJECTIVES AND CONTENTS |
Objectives of the Course Unit: |
This course is designed to comprehend the processes of converting the increasing data densities into information in today's business world. This course aims to get students competent in the fields of editing, analysing, presentation and interpretation of data. |
Contents of the Course Unit: |
Contents of the course include basic concepts of Business analytic, methods used in business analytic and their application. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
Define the concepts of business analytic. |
Select the methods and software used in business analytic. |
Apply in the fields of access to data and making them qualified |
Apply in the fields of editing and control of data |
Select the correct methods in management and analysis of data. |
Interpret the analysis results of data. |
Analyze the data |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
Week |
Preparatory |
Topics(Subjects) |
Method |
1 |
Literature Review |
Introduction to Business Analytic |
Lecture & Discussion |
2 |
Literature Review |
Basic Concepts of Business Analytic |
Lecture & Discussion |
3 |
Literature Review |
Methods used in Business Analytic |
Lecture & Discussion |
4 |
Literature Review |
Data collection |
Lecture & Discussion & Practice |
5 |
Literature Review |
Data organization |
Lecture & Discussion & Practice |
6 |
Literature Review |
Data Management |
Lecture & Discussion & Practice |
7 |
Literature Review |
Data Analysis – I |
Lecture & Discussion & Practice |
8 |
- |
MID-TERM EXAM |
- |
9 |
Literature Review |
Data Analysis – II |
Lecture & Discussion & Practice |
10 |
Literature Review |
Data Analysis – III |
Lecture & Discussion & Practice |
11 |
Literature Review |
Data Analysis – IV |
Lecture & Discussion & Practice |
12 |
Literature Review |
Visualization of Data and Results of Analysis |
Lecture & Discussion & Practice |
13 |
Literature Review |
Evaluation of Data and Results of Analysis |
Lecture & Discussion & Practice |
14 |
Literature Review |
Reporting the Data and Results of Analysis |
Lecture & Discussion & Practice |
15 |
Literature Review |
Term Practice |
Lecture & Discussion & Practice |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |
SOURCE MATERIALS & RECOMMENDED READING |
Akar, C. (2018), Is Analitigi Excel Uygulamali Yonetsel Karar Verme ve Veri Analizi, Dora Publications |
Albright, C.S., Winston, W.L. (2016), Business Analytics 6E: Data Analysis and Decision Making, Cengage Learning |
ASSESSMENT |
Assessment & Grading of In-Term Activities |
Number of Activities |
Degree of Contribution (%) |
Description |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES
KNOWLEDGE |
Theoretical |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Define the basic concepts of economics, administrative and human sciences.
|
|
|
|
|
|
|
2 |
Summarize the basic communication theories with information about the field of Radio Television and Cinema.
|
|
|
|
|
|
|
3 |
Communicate and explain the current information about communication with communication theories.
|
|
|
|
|
|
|
KNOWLEDGE |
Factual |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Relate the knowledge and facts in the field of communication with other areas of social sciences such as law, philosophy, economics, politics, and sociology.
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|
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|
|
2 |
Explain the structure and operation of the radio, television and cinema industries and use this information in their professional life.
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|
|
|
|
SKILLS |
Cognitive |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Using the data sources published in his / her field effectively, he /she conduct research and use the results in his / her studies.
|
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|
|
|
2 |
Analyze the international media structures and choose the media structure that is appropriate for his/her community.
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|
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|
|
|
|
SKILLS |
Practical |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Analyze and evaluate social events at national and international level through media practices.
|
|
|
|
|
|
|
OCCUPATIONAL |
Autonomy & Responsibility |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Apply his / her knowledge about media management and organization in his / her professional life.
|
|
|
|
|
|
|
2 |
Propose individual or team solutions for any problems in professional applications and production.
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|
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|
|
OCCUPATIONAL |
Learning to Learn |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Follow the developments in the field of communication, the studies related to the field and the mass media tools, and critically discuss the acquired knowledge.
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|
|
2 |
Critically interpret the economic, political and sociological dimensions of the media.
|
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|
|
3 |
Recognize universal norms of law and evaluate existing structures in the field of communication in the context of communication law and communication ethics and apply these gains throughout life.
|
|
|
|
|
|
|
OCCUPATIONAL |
Communication & Social |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Conduct literature research in a foreign language related to his/her field.
|
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|
|
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|
|
2 |
Prepare presentations for the film festival in Turkey and abroad, media organizations and communication symposia by using the communication skills.
|
|
|
|
|
|
|
OCCUPATIONAL |
Occupational and/or Vocational |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Defend scientific, social and ethical values in his / her field studies.
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|
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2 |
Create film history, script, fiction, audio and video techniques knowledge and designs short or feature film stages.
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
Workload for Learning & Teaching Activities |
Type of the Learning Activites |
Learning Activities (# of week) |
Duration (hours, h) |
Workload (h) |
Lecture & In-Class Activities |
14 |
3 |
42 |
Preliminary & Further Study |
14 |
2 |
28 |
Land Surveying |
0 |
0 |
0 |
Group Work |
0 |
0 |
0 |
Laboratory |
0 |
0 |
0 |
Reading |
12 |
2 |
24 |
Assignment (Homework) |
9 |
1 |
9 |
Project Work |
0 |
0 |
0 |
Seminar |
0 |
0 |
0 |
Internship |
0 |
0 |
0 |
Technical Visit |
0 |
0 |
0 |
Web Based Learning |
0 |
0 |
0 |
Implementation/Application/Practice |
0 |
0 |
0 |
Practice at a workplace |
0 |
0 |
0 |
Occupational Activity |
0 |
0 |
0 |
Social Activity |
0 |
0 |
0 |
Thesis Work |
0 |
0 |
0 |
Field Study |
0 |
0 |
0 |
Report Writing |
0 |
0 |
0 |
Final Exam |
1 |
1 |
1 |
Preparation for the Final Exam |
1 |
10 |
10 |
Mid-Term Exam |
1 |
1 |
1 |
Preparation for the Mid-Term Exam |
1 |
10 |
10 |
Short Exam |
0 |
0 |
0 |
Preparation for the Short Exam |
0 |
0 |
0 |
TOTAL |
53 |
0 |
125 |
|
Total Workload of the Course Unit |
125 |
|
|
Workload (h) / 25.5 |
4,9 |
|
|
ECTS Credits allocated for the Course Unit |
5,0 |
|