MEDIA ECONOMICS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTS347	MEDIA ECONOMICS	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. NİSA GÜLENER YILDIRIM
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide the students the basic dynamics of the media sector from an economic perspective and to present the reflections and development of the media industry today.
Contents of the Course Unit:	Contents of the course include basic evaluations on media economics such as historical development of the media economy, the relationship between the media industry and the state, and the point where the media economy is at in the age of globalization.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Interpret and recognize the basic concepts of economy in the context of media economics.
Discuss both the relationship of media with the state and the transformation undergone in the age of globalization.
Relate the structure of media industry according to media types.
Generalize the economic structure of media by evaluating current examples on the media industry.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction	Lecture
2	Reading a chapter in the coursebook on the relevant subject	A short history of economy concept	Lecture & Question and Answer & Discussion
3	Reading a chapter in the coursebook on the relevant subject	Media and Types of Products	Lecture & Question and Answer & Discussion
4	Reading a chapter in the coursebook on the relevant subject	Development of Media Economy.	Lecture & Question and Answer & Discussion
5	Reading a chapter in the coursebook on the relevant subject	Development of Media Economy.	Lecture & Question and Answer & Discussion
6	Reading a chapter in the coursebook on the relevant subject	Relations between Media and State	Lecture & Question and Answer & Discussion
7	Reading a chapter in the coursebook on the relevant subject	Media and monopolization .	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	Reading a chapter in the coursebook on the relevant subject	Media and types of markets	Lecture & Question and Answer & Discussion
10	Reading a chapter in the coursebook on the relevant subject	Competition in media	Lecture & Question and Answer & Discussion
11	Reading a chapter in the coursebook on the relevant subject	Media and globalization.	Lecture & Question and Answer & Discussion
12	Reading a chapter in the coursebook on the relevant subject	Media and globalization.	Lecture & Question and Answer & Discussion
13	Reading a chapter in the coursebook on the relevant subject	Student Presentations	Student Presentations and Evaluation of Presentations
14	Preparation for Presentation	Student Presentations	Student Presentations and Evaluation of Presentations
15	Preparation for Presentation	General Evaluation	Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Baytar, O. (2013). Teorik ve Pratik Acidan Medya Ekonomisine Bakis. Konya : Cizgi Publications
Kuyucu, M. (2012). Turkiye'de Medya Ekonomisi. Istanbul: Esen Kitap
Sonmez, A. (2000). Medya Ekonomisi ve Turkiye Ornegi. Istanbul: Boyut Press Group

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic concepts of economics, administrative and human sciences.			2
2	Summarize the basic communication theories with information about the field of Radio Television and Cinema.				3
3	Communicate and explain the current information about communication with communication theories.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate the knowledge and facts in the field of communication with other areas of social sciences such as law, philosophy, economics, politics, and sociology.					4
2	Explain the structure and operation of the radio, television and cinema industries and use this information in their professional life.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Using the data sources published in his / her field effectively, he /she conduct research and use the results in his / her studies.				3
2	Analyze the international media structures and choose the media structure that is appropriate for his/her community.				3

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level through media practices.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply his / her knowledge about media management and organization in his / her professional life.				3
2	Propose individual or team solutions for any problems in professional applications and production.			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the developments in the field of communication, the studies related to the field and the mass media tools, and critically discuss the acquired knowledge.					4
2	Critically interpret the economic, political and sociological dimensions of the media.						5
3	Recognize universal norms of law and evaluate existing structures in the field of communication in the context of communication law and communication ethics and apply these gains throughout life.			2

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conduct literature research in a foreign language related to his/her field.			2
2	Prepare presentations for the film festival in Turkey and abroad, media organizations and communication symposia by using the communication skills.			2

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Defend scientific, social and ethical values in his / her field studies.					4
2	Create film history, script, fiction, audio and video techniques knowledge and designs short or feature film stages.		1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	4	52
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	13	2	26
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	3	3
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	3	3
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	128