MEDIA PLANNING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTS441	MEDIA PLANNING	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. NİSA GÜLENER YILDIRIM
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to inform the students about the media planning stages as well as preparation of budget and recognition of the problems encountered.
Contents of the Course Unit:	Contents of the course include concept and stages of media planning, marketing and advertisement relation and budget and procurement process.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Identify at least three of basic concepts of media planning.
Calculate required budget for media planning given as a model.
Solve a problem experienced in a media planning given as an example.
Select suitable media planning strategies in current examples.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction	Lecture
2	Internet and Literature Review	Media planning concept and its development	Lecture
3	Internet and Literature Review	Media tools and their functions	Lecture
4	Internet and Literature Review	Determining the target group	Lecture
5	Internet and Literature Review	Media planning stages	Lecture
6	Internet and Literature Review	Marketing, advertisement and media	Lecture
7	Internet and Literature Review	Marketing, advertisement and media	Lecture
8	-	MID-TERM EXAM	-
9	Internet and Literature Review	Advantages and disadvantages in advertisements	Lecture & Question and Answer
10	Internet and Literature Review	Budgeting in Media planning	Lecture & Question and Answer
11	Internet and Literature Review	Budgeting in Media planning	Lecture & Question and Answer
12	Internet and Literature Review	Purchasing Process in Media planning	Lecture & Question and Answer
13	Internet and Literature Review	Measurement and counting	Lecture & Question and Answer
14	Internet and Literature Review	Problems confronted in Media planning	Lecture & Question and Answer
15	Internet and Literature Review	Current examples from Media planning	Lecture & Question and Answer & Research
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Erol, G. (2006). Reklam ve Medya Planlamasi. Istanbul: Beta Publications
Tayfur, G.(2017). Medya Planlama ve Satin Alma. Istanbul: Egitim Kitabevi Publications.
Basal, B. (2018). Yeni Medya Planlama ve Tuketici Davranislari. Istanbul: Cantay Bookstore

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic concepts of economics, administrative and human sciences.		1
2	Summarize the basic communication theories with information about the field of Radio Television and Cinema.				3
3	Communicate and explain the current information about communication with communication theories.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate the knowledge and facts in the field of communication with other areas of social sciences such as law, philosophy, economics, politics, and sociology.					4
2	Explain the structure and operation of the radio, television and cinema industries and use this information in their professional life.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Using the data sources published in his / her field effectively, he /she conduct research and use the results in his / her studies.				3
2	Analyze the international media structures and choose the media structure that is appropriate for his/her community.						5

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level through media practices.				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply his / her knowledge about media management and organization in his / her professional life.						5
2	Propose individual or team solutions for any problems in professional applications and production.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the developments in the field of communication, the studies related to the field and the mass media tools, and critically discuss the acquired knowledge.					4
2	Critically interpret the economic, political and sociological dimensions of the media.				3
3	Recognize universal norms of law and evaluate existing structures in the field of communication in the context of communication law and communication ethics and apply these gains throughout life.				3

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conduct literature research in a foreign language related to his/her field.				3
2	Prepare presentations for the film festival in Turkey and abroad, media organizations and communication symposia by using the communication skills.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Defend scientific, social and ethical values in his / her field studies.				3
2	Create film history, script, fiction, audio and video techniques knowledge and designs short or feature film stages.		1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	4	52
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	13	2	26
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	3	3
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	3	3
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	128