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VISUAL DESIGN BASICS PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
GTP201 VISUAL DESIGN BASICS 3 4 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course : Compulsory
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assist.Prof. MUSTAFA GÜNAY
Instructor(s) of the Course Unit Lecturer SELDA BALCAN
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: By implementing the knowledge and skills acquired during their education as a professional advertising campaign, calendars, posters, packaging design, graphic design all kinds of knowledge and the skills to design their products.
Contents of the Course Unit: The identified subjects in line with banners, print advertising campaigns, pop materials, packaging design, newspaper design examples to analyze, design and make it ready for presentation. Make a presentation of data through the sample template.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Vocational programs are used effectively and quickly.
Graphic design in creating products, ideas, sketches, concept creation, implementation and prepare makeready processes independently.
Product design, in line with the design criteria accompanied group work to design, acquire the ability to apply.
Advertisement campaigns, p.o.p. materials, packaging can be prepared.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Written - the Visual Resources Total number of students into groups to an equal number. Provide information about the corporate identity work. The sampling with the support of the projection expression. Project Study
2 Research and development work Corporate identity is to be created institution, organization or product to be decided at the end of the recommendations identified. Research and development work will be started. Project Study
3 Research and development work Research and development activities as a result of the evaluation of the material collected. Project Study
4 Practices - Written Visual Resources Research and development activities as a result of the evaluation of the material collected. Handmade logotype sketch work. Project Study
5 Practices Vectoral and pixel-based support programs, work with sketches, studies in the laboratory logotype and evaluation. Project Study
6 Practices Vectoral and pixel-based support programs, work with sketches, studies in the laboratory logotype and evaluation.Logotype determination. Corporate Identity in the application work. Project Study
7 Practices Vectoral and pixel-based programs with the support of Corporate Identity in the laboratory to be used in graphics applications drafting and evaluation of products. Project Study
8 - MID-TERM EXAM -
9 Practices Vectoral and pixel-based programs with the support of Corporate Identity in the laboratory to be used in graphics applications drafting and evaluation of products. Project Study
10 Written - the Visual Resources The corporate identity are crafted institution, organization or product promotion campaign of preparation to be done. Publicity campaign will be used in the detection of graphics products. The sampling with the support of the projection expression. Project Study
11 Research and development work On the concept will be used in the publicity campaign, AR - GE work. Project Study
12 Research and development work On the concept will be used in publicity campaign, AR - GE work. Handmade sketch work. Project Study
13 Practices With the support of Vectoral and pixel-based programs in the laboratory on the concept will be used in promotional campaigns, AR - GE work. Project Study
14 Practices With the support of Vectoral and pixel-based programs in the laboratory on the concept will be used in promotional campaigns, AR - GE work. Project Study
15 Practices With the support of Vectoral and pixel-based programs in the laboratory on the concept will be used in promotional campaigns, AR - GE work. Project Study
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Projects on the subject of institution, organization or company that is connected to the product of the graphic material collected as a result of individual interviews and those collected in the web environment. (AR - GE data obtained at the end)

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
The basic communication, design and graphic design principles related to the fields of diagnosis.
5
2
Advertising, publishing, printing graphic design, such as information relating to their field of study and has the industry's needs.
4
3
Used in graphic design, computer programs have sufficient knowledge to use.
5
4
Job responsibilities and ethical values ​​has information on.
5

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Contemporary, original, aesthetic and practical graphic design recognizes.
4
2
Recognize and authority in the field of art and design will follow.
5
3
Computer supported graphic design programs recognize.
5
4
Design, implementation and recognizes the printing stage.
3

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Graphic design can produce a product level, has the aesthetic point of view.
4
2
Creation of graphic design, implementation plans and production phases.
5
3
Graphic design creates products and projects.
4

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Design prepress and postpress stages of diagnosis.
5
2
All types of graphic design product design.
5
3
Carries out all stages of graphic design from the preparation for printing to post-press.
4
4
Photography, web design, animation production in the field is made​​.
3

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Graphic design in creating products, ideas, sketches, concept creation, implementation and prepare makeready processes independently.
5
2
In advertising agencies, graphic design studios, advertising departments of companies; advertising campaign creates product concepts and designs.
5
3
Design, projects and exhibitions ability has to offer.
5
4
The renewed communication and design perspective, current computer programs will follow.
3

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Acquired advanced knowledge in the field of graphic design to critically evaluate.
5
2
Life-long learning is conscious of the need.
5
3
Develops professional knowledge and skills continuously.
4
4
Design an objective perspective to gain the skill assessment.
4

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Verbal and written communication, at least one foreign language at least at the level of European Language Portfolio A2 uses information in the field of informatics and computer science monitors and communicates with colleagues.
2

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
All graphical design product, is designed in accordance with design criteria.
5
2
Professional computer software professional, efficient and has the ability to use quickly.
4
3
The concept, introducing professional takes photos, website design and animation.
4
4
Advertising agencies and design studios as well as to the fields of study, professional liability, to act in accordance with ethical values ​​are capable of.
4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 4 56
Preliminary & Further Study 0 0 0
Land Surveying 0 0 0
Group Work 1 28 28
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 1 48 48
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 1 12 12
Final Exam 1 1 1
Preparation for the Final Exam 1 6 6
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 6 6
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 21 0 158
Total Workload of the Course Unit 158
Workload (h) / 25.5 6,2
ECTS Credits allocated for the Course Unit 6,0