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INTRODUCTION TO ADVERTISING PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HTP112 INTRODUCTION TO ADVERTISING 4 4 3 7

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assist.Prof. MUSTAFA GÜNAY
Instructor(s) of the Course Unit
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: With this course; By introducing the concept, theories and principles of advertising to students, it aims to create the necessary infrastructure for a successful advertising application.
Contents of the Course Unit: The content of the course covers the definition of advertising, its historical development, functions, purposes, types and environments, advertising models, advertising agencies, advertising-related organizations and control mechanisms, ethics in advertising, advertising campaign process, target audience and creativity.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Have the basic theoretical and theoretical knowledge about advertising.
Understands how advertising communication works.
Observes advertisement persuasion methods.
Understands advertising campaigns and processes, designs them according to their purpose.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Literature Review, Brainstorming Definition of Marketing, Marketing Communication and Advertising Lecture, Question and Answer
2 Literature Review, Brainstorming Historical Development of Advertising, Functions and Purposes of Advertising Lecture, Question and Answer
3 Literature Review, Brainstorming Advertising Models Lecture, Question and Answer
4 Literature Review, Brainstorming Advertising Types and Advertising Environments I Lecture, Question and Answer
5 Literature Review, Brainstorming Advertising Types and Advertising Environments II Lecture, Question and Answer
6 Literature Review, Brainstorming Advertising Agencies + Application Study I Lecture, Question and Answer, Application Study
7 Literature Review, Brainstorming Ethics in Advertising + Application Study II Lecture, Question and Answer, Application Study
8 - MID-TERM EXAM -
9 Literature Review, Brainstorming Research Phase I in Advertising Campaign (Institution/Product/Service Analysis, Competitor and Market Analysis) + Application Study III Lecture, Question and Answer, Application Study
10 Literature Review, Brainstorming Research Phase II in Advertising Campaign (Target Audience Analysis) + Application Study IV Lecture, Question and Answer, Application Study
11 Literature Review, Brainstorming Planning Phase I in Advertising Campaign (Determining Objectives, Creative Strategy and Creative Idea) + Application Study V Lecture, Question and Answer, Application Study
12 Literature Review, Brainstorming Planning Phase II in Advertising Campaign (Advertising Writing) + Application Study VI Lecture, Question and Answer, Application Study
13 Literature review, brainstorming Planning Phase III in Advertising Campaign (Media and Budget Planning) + Application Study VII Lecture, Question and Answer, Application Study
14 Literature review, brainstorming Application and Measurement-Evaluation Stages in Advertising Campaign + Application Study VIII Lecture, Question and Answer, Application Study
15 Literature review, brainstorming An Overview Lecture, Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Peltekoğlu, Balta, F.(2019). Kavram ve Kuramlarıyla Reklam, İstanbul: Beta Yayınları.
İzgören, A. Ş. (2015) Eşikaltı Büyücüleri, İstanbul: Elma Yayınevi
Elden, M. (2009). Reklam ve Reklamcılık, İstanbul: Say Yayınları

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
The basic communication, design and graphic design principles related to the fields of diagnosis.
2
Advertising, publishing, printing graphic design, such as information relating to their field of study and has the industry's needs.
3
Used in graphic design, computer programs have sufficient knowledge to use.
4
Job responsibilities and ethical values ​​has information on.

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Contemporary, original, aesthetic and practical graphic design recognizes.
2
Recognize and authority in the field of art and design will follow.
3
Computer supported graphic design programs recognize.
4
Design, implementation and recognizes the printing stage.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Graphic design can produce a product level, has the aesthetic point of view.
2
Creation of graphic design, implementation plans and production phases.
3
Graphic design creates products and projects.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Design prepress and postpress stages of diagnosis.
2
All types of graphic design product design.
3
Carries out all stages of graphic design from the preparation for printing to post-press.
4
Photography, web design, animation production in the field is made​​.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Graphic design in creating products, ideas, sketches, concept creation, implementation and prepare makeready processes independently.
2
In advertising agencies, graphic design studios, advertising departments of companies; advertising campaign creates product concepts and designs.
3
Design, projects and exhibitions ability has to offer.
4
The renewed communication and design perspective, current computer programs will follow.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Acquired advanced knowledge in the field of graphic design to critically evaluate.
2
Life-long learning is conscious of the need.
3
Develops professional knowledge and skills continuously.
4
Design an objective perspective to gain the skill assessment.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Verbal and written communication, at least one foreign language at least at the level of European Language Portfolio A2 uses information in the field of informatics and computer science monitors and communicates with colleagues.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
All graphical design product, is designed in accordance with design criteria.
2
Professional computer software professional, efficient and has the ability to use quickly.
3
The concept, introducing professional takes photos, website design and animation.
4
Advertising agencies and design studios as well as to the fields of study, professional liability, to act in accordance with ethical values ​​are capable of.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 4 56
Preliminary & Further Study 0 0 0
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 5 10 50
Project Work 5 10 50
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 5 5 25
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 0 0 0
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 0 0 0
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 31 0 183
Total Workload of the Course Unit 183
Workload (h) / 25.5 7,2
ECTS Credits allocated for the Course Unit 7,0