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INTRODUCTION TO PUBLIC RELATIONS PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HTP111 INTRODUCTION TO PUBLIC RELATIONS 4 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assist.Prof. MUSTAFA GÜNAY
Instructor(s) of the Course Unit
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to create the necessary infrastructure for a successful public relations practice by introducing the concept, theories and principles of public relations to students.
Contents of the Course Unit: The contents of the course include the subjects such as Definition of Public Relations, Historical Development of Public Relations, Target Audience in Public Relations, Proactive and Reactive Public Relations, Public Relations Agencies and In-house Public Relations Unit, Public Relations Projects, Copywriting in Public Relations, The Place of Public Relations in Marketing Communication, Corporate identity, Internal Communication, Corporate Social Responsibility, Reputation Management, Issue Management, Risk Management, Crisis Management, Sponsorship, Corporate Advertising, Lobbying, International Public Relations, Public Diplomacy, Financial Public Relations, Ethics in Public Relations, Public Relations Organizations.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Summarize the historical process of public relations.
Distinguish the meanings of public relations and related concepts.
Debate the theories about public relations and give examples from these concepts.
List the stages of public relations practices.
Give examples about public relations and sponsorship applications.
Determine appropriate message strategies and the right channels for organizations to communicate well with their target audience.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Related Section of Course Book-Presentation General Information About the Course, What is Public Relations? Lecture & Question and Answer & Discussion
2 Related Section of Course Book-Presentation Historical Development of Public Relations I Lecture & Question and Answer & Discussion
3 Related Section of Course Book-Presentation Historical Development of Public Relations II Lecture & Question and Answer & Discussion
4 Related Section of Course Book-Presentation Target Audience in Public Relations Lecture & Question and Answer & Discussion
5 Related Section of Course Book-Presentation Proactive and Reactive Public Relations, Public Relations Agencies and In-house Public Relations Unit Lecture & Question and Answer & Discussion
6 Related Section of Course Book-Presentation Public Relations Projects Lecture & Question and Answer & Discussion
7 Related Section of Course Book-Presentation An overview Lecture & Question and Answer & Discussion
8 - MID-TERM EXAM -
9 Related Section of Course Book-Presentation Copywriting in Public Relations Lecture & Question and Answer & Discussion,General Evaluation
10 Related Section of Course Book-Presentation The Place of Public Relations in Marketing Communication Lecture & Question and Answer & Discussion
11 Related Section of Course Book-Presentation Corporate identity Lecture & Question and Answer & Discussion
12 Related Section of Course Book-Presentation Internal Communication, Corporate Social Responsibility, Reputation Management Lecture & Question and Answer & Discussion
13 Related Section of Course Book-Presentation Issue Management, Risk Management, Crisis Management Lecture & Question and Answer & Discussion
14 Related Section of Course Book-Presentation Sponsorship, Corporate Advertising, Lobbying, International Public Relations, Public Diplomacy, Financial Public Relations Lecture & Question and Answer & Discussion
15 Rewiew of Course Ethics in Public Relations, Public Relations Organizations Lecture & Question and Answer & Discussion,General Evaluation
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Okay, A. ve Okay, A. (2018). Halkla İlişkiler Kavram, Strateji ve Uygulamaları, İstanbul: Der Yayınları.
Peltekoglu, Balta, F. (2009). Halkla Iliskiler Nedir, Istanbul: Beta Publications
Bernays, Edward L. (2013). Public Relations, University of Oklahoma Press
Theaker, A. (2008). Halkla Iliskilerin El Kitabi, Istanbul: MediaCat Books, 2nd Ed.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
The basic communication, design and graphic design principles related to the fields of diagnosis.
2
Advertising, publishing, printing graphic design, such as information relating to their field of study and has the industry's needs.
3
Used in graphic design, computer programs have sufficient knowledge to use.
4
Job responsibilities and ethical values ​​has information on.

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Contemporary, original, aesthetic and practical graphic design recognizes.
2
Recognize and authority in the field of art and design will follow.
3
Computer supported graphic design programs recognize.
4
Design, implementation and recognizes the printing stage.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Graphic design can produce a product level, has the aesthetic point of view.
2
Creation of graphic design, implementation plans and production phases.
3
Graphic design creates products and projects.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Design prepress and postpress stages of diagnosis.
2
All types of graphic design product design.
3
Carries out all stages of graphic design from the preparation for printing to post-press.
4
Photography, web design, animation production in the field is made​​.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Graphic design in creating products, ideas, sketches, concept creation, implementation and prepare makeready processes independently.
2
In advertising agencies, graphic design studios, advertising departments of companies; advertising campaign creates product concepts and designs.
3
Design, projects and exhibitions ability has to offer.
4
The renewed communication and design perspective, current computer programs will follow.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Acquired advanced knowledge in the field of graphic design to critically evaluate.
2
Life-long learning is conscious of the need.
3
Develops professional knowledge and skills continuously.
4
Design an objective perspective to gain the skill assessment.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Verbal and written communication, at least one foreign language at least at the level of European Language Portfolio A2 uses information in the field of informatics and computer science monitors and communicates with colleagues.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
All graphical design product, is designed in accordance with design criteria.
2
Professional computer software professional, efficient and has the ability to use quickly.
3
The concept, introducing professional takes photos, website design and animation.
4
Advertising agencies and design studios as well as to the fields of study, professional liability, to act in accordance with ethical values ​​are capable of.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 2 4 8
Laboratory 0 0 0
Reading 2 4 8
Assignment (Homework) 2 2 4
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 2 4 8
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 2 2 4
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 5 5
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 5 5
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 42 0 128
Total Workload of the Course Unit 128
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0