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INTERNATIONAL MARKETING PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
DTP206 INTERNATIONAL MARKETING 4 2 2 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course : Compulsory
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Lecturer BURCU DEMİR
Instructor(s) of the Course Unit Lecturer ENES SÜMER
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: Various methods can be used in international market entry and various marketing strategies that can be applied in this regard is aimed to provide the students ..
Contents of the Course Unit: Markets related to various approaches, market segmentation, target market and positioning, marketing, environmental factors, market entry methods, standardization and adaptation, product, price, distribution and promotion strategies

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Explains the factors affecting the development of international trade.
Can use information communication technologies and professional tools in international market research
Explains advertising activities according to international product policies

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading Course Notes The concept of international marketing, the necessity of international marketing Lecture, Q&A
2 Reading Course Notes Comparison of the concept of international marketing with the concepts used in national marketing and foreign trade Lecture, Q&A
3 Reading Course Notes International market research process and forms Lecture, Q&A
4 Reading Course Notes International market research process and forms Lecture, Q&A
5 Reading Course Notes Basic information systems and information resources in international marketing Lecture, Q&A
6 Reading Course Notes The formation process of multinational enterprises and marketing activities Lecture, Q&A
7 Reading Course Notes International marketing planning process and formation of international marketing strategy Lecture, Q&A
8 - MID-TERM EXAM -
9 Reading Course Notes Product strategy in international marketing Lecture, Q&A
10 Reading Course Notes Product strategy in international marketing Lecture, Q&A
11 Reading Course Notes Price strategy in international marketing Lecture, Q&A
12 Reading Course Notes Distribution strategy in international marketing Lecture, Q&A
13 Reading Course Notes Distribution strategy and logistics in international marketing Lecture, Q&A
14 Reading Course Notes Promotion strategy in international marketing Lecture, Q&A
15 Reading Course Notes Marketing communication efforts in international marketing Lecture, Q&A
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Kozlu, C. (2015) Uluslararası Pazarlama İlkeler ve Uygulamalar, (14. Baskı), İstanbul: Türkiye İş Bankası Kültür Yayınları
Karafakıoğlu, M.(2015) Uluslararası Pazarlama Yönetimi, Beta Yayınevi

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Secondary-level qualification has been gained to date information in their respective fields based on textbooks, supplies, application tools and other resources supported by basic theoretical and practical knowledge to have.
3

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Foreign Trade has basic knowledge in the field.
4

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Foreign Trade has acquired in the field of basic theoretical and practical knowledge in the same area at the same level or at the level of advanced training in an area to acquire the skills to use.
4
2
Foreign Trade has acquired basic knowledge about the area and using the skills, ability to interpret and evaluate data, identify problems, analyze the evidence-based solutions to develop.
4

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Decisions, actions and behaviors related to the field of foreign trade is the ability to use the knowledge gained.
2
2
Analyze information on foreign trade area, has the ability to interpret and evaluate.
2

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Foreign Trade area as the basic level to conduct an independent study.
2
2
Foreign Trade encountered in applications related to the field to solve complex and unpredictable problems to take responsibility as a team member.
1
3
Within the framework of a project under the responsibility of employees to conduct activities for development.
1

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Foreign Trade gained in the field of basic knowledge and skills to critically evaluate, to determine and meet the learning needs.
0
2
An advanced education level education in the same field or the same level to direct a profession.
0
3
To gain an awareness of lifelong learning.
0

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Foreign Trade issues related to the field have the basic knowledge and skills at the level of ideas through written and verbal communication to transfer.
4
2
Foreign Trade issues related to the field of ideas and proposals for solutions to problems and with people who are experts to share.
0
3
A foreign language, at least in the general level of European Language Portfolio A2 monitor and using the information in the field of Foreign Trade to communicate with colleagues.
0
4
Foreign Trade areas as required by the European Computer Driving Licence Foundation least with computer software to use information and communication technologies.
0

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Foreign Trade area related to the field of data collection, dissemination stages of implementation and results of the social, scientific, cultural and ethical values ​​have.
2
2
Social rights, social justice, quality and cultural values, environmental protection, occupational health and safety issues have sufficient awareness.
0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 2 28
Preliminary & Further Study 13 5 65
Land Surveying 0 0 0
Group Work 1 6 6
Laboratory 0 0 0
Reading 1 2 2
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 14 14
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 13 13
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 33 0 130
Total Workload of the Course Unit 130
Workload (h) / 25.5 5,1
ECTS Credits allocated for the Course Unit 5,0