CONSUMER BEHAVIOR PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
MIY431	CONSUMER BEHAVIOR	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to explain according to what terms and conditions consumer behaviour varies, and the components of this process, to evaluate and analyse in order to develop marketing practices in organizations which are profit-oriented and non-profit organizations. it is aimed to provide the students with the competence to understand and analyze consumer behaviours by organizing this process.
Contents of the Course Unit:	The contents of the course include the subjects such as definition of consumer behaviour and general structure, infrastructure of consumer behaviour, formation of marketing activities in terms of consumer behaviour, market segmentation, consumer buying behaviour, increasing the efficiency of intermediary institutions, consumer perspective and point of view, consumer concept in economic approach, consumption psychology, socio-economic reasons affecting consumer behaviour, the necessity of consumption, the duties of the consumer in consumer protection, and the modern approaches.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explain definition and concepts on consumer behaviour.
Interpret the relationships between consumer behaviour processes.
Explain the principles of the process of consumer behaviour.
Apply consumer behaviours to profit-oriented organizations.
Evaluate the concepts of consumer behaviour with the understanding of continuous improvement and development of profit-oriented enterprises.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Definition of consumer behaviour and general structure	Lecture & Question-Answer & Discussion
2	Presentation	Infrastructure of consumer behaviour	Lecture & Question-Answer & Discussion
3	Reading	Formation of marketing activities in terms of consumer behaviour	Lecture & Question-Answer & Discussion
4	Assignment Preparation	Market segmentation, Consumer buying behaviour	Lecture & Question-Answer & Discussion
5	Presentation	Increasing the efficiency of intermediary institutions	Lecture & Question-Answer & Discussion
6	Assignment Preparation	Consumer perspective and point of view, Socio-economic reasons affecting consumer behaviour	Lecture & Question-Answer & Discussion
7	Assignment Preparation	Consumer concept in economic approach	Lecture & Question-Answer & Discussion
8	-	MID-TERM EXAM	-
9	Reading	Consumption psychology	Lecture & Question-Answer & Discussion
10	Presentation	Socio-economic reasons affecting consumer behaviour	Lecture & Question-Answer & Discussion
11	Reading	The necessity of consumption	Lecture & Question-Answer & Discussion
12	Assignment Preparation	The duties of the consumer in consumer protection	Lecture & Question-Answer & Discussion
13	Assignment Preparation, Analysis on Consumer Behaviour over an institution	Projects Presentation	Lecture & Question-Answer & Discussion
14	-	General Revision	Lecture & Question-Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Solomon, M. R. (2014).Consumer Behavior: Buying, Having, and Being. 11th Edition. (Pearson). (USA).
Koc, E. (2012). Tuketici Davranisi ve Pazarlama Stratejisi. Seckin Publications.
Odabasi, Y. (2009). Tuketici Davranisi. Media Cat Publications.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic concepts of aeronautical standards and rules. (Bloom 1)	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Organize teamwork during the collection, interpretation, announcement and application of data related to the field. (Bloom 6)	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Perform theoretical and practical knowledge related to his/her field in business life using analytical methods and modeling techniques. (Bloom 4)	0
2	Choose updated documents, modern techniques and tools required for maintenance applications. (Bloom 2)	0
3	Use maintenance manuals and other sources of information in business life to obtain information about the field	0
4	Determine the actualities of all technical and administrative documents related with the field. (Bloom 1)	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use computer software, information and communication technologies at the level required by the field	0
2	Interpret the sketches, scheme, graphics that describe the subject. (Bloom 2)	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Develop solutions for problems faced during application. (Bloom 6)	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Determine the learning requirements related with his/her field. (Bloom 3)	0
2	Use the lifelong learning principles in occupational development. (Bloom 3)		1

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the technical drawing knowledge effectively in business life. (Bloom 3)	0
2	By informing the relevant persons and institutions about the related field; state his / her thoughts and suggestions for solutions in the field.	0
3	Debate his/her ideas and solution suggestions with experts by supporting them with quantitative and qualitative data. (Bloom 2)	0
4	Participate in training related to the field at international level. (Bloom 3)	0
5	Organize activities for the professional development of employees under his/her responsibility. (Bloom 6).	0

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the knowledge and skills obtained during undergraduate education in work life. (Bloom 3)	0
2	Solve the problems encountered in his/her field. (Bloom 3)	0
3	Apply the necessary culture of behavior in the areas of quality management and processes and environmental protection and occupational safety (Bloom 3)	0
4	Locate the awareness of safety factor to himself and to the team. (Bloom 1	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	4	28
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	6	30
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	41	0	128