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REPUTATION MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY319 REPUTATION MANAGEMENT 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Prof.Dr. İSMET GALİP YOLCUOĞLU
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: The aim of the course; The aim of the course is to provide the students with the necessary methods and theoretical knowledge in order to provide the image and reputation they want to create against their target groups.
Contents of the Course Unit: The content of the course covers the concepts of reputation concept, reputation management, corporate identity, corporate image, relationship between these concepts and reputation.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Define the concept of reputation and clearly indicate its importance.
Lists the reputation management process.
Determine elationship between reputation and corporate identity.
Categorize the practices of media organizations for reputation management purposes.
Analyze the reflections of reputation management on corporate communication.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading, Lecture and Presentation Course Content Lecture, question-answer, discussion
2 Reading, Lecture and Presentation Reputation Concept Lecture, question-answer, discussion
3 Reading, Lecture and Presentation Reputation Management Lecture, question-answer, discussion
4 Reading, Lecture and Presentation Corporate Identity Concept Lecture, question-answer, discussion
5 Reading, Lecture and Presentation Corporate Image Concept, Corporate Image Components Lecture, question-answer, discussion
6 Reading, Lecture and Presentation Creating an Organization Image Lecture, question-answer, discussion
7 Reading, Lecture and Presentation Relationship between Corporate Identity and Corporate Image Concepts Lecture, question-answer, discussion
8 - MID-TERM EXAM -
9 Reading, Lecture and Presentation Corporate Reputation Components Lecture, question-answer, discussion
10 Reading, Lecture and Presentation Corporate Reputation Creation Lecture, question-answer, discussion
11 Reading, Lecture and Presentation Reputation Management and Corporate Communication Lecture, question-answer, discussion
12 Reading, Lecture and Presentation Social Responsibility and Reputation Relationship Lecture, question-answer, discussion
13 Reading, Lecture and Presentation Social Responsibility and Reputation Relationship Lecture, question-answer, discussion
14 Reading, Lecture and Presentation Corporate Reputation Management-Sample Projects Lecture, question-answer, discussion
15 Reading, Lecture and Presentation Corporate Reputation Management-Sample Projects Lecture, question-answer, discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Çakırkaya, M. (2017). İtibar Yönetimi. Eğitim Kitabevi Publications.
Doorley, J. and Garcia H. (2007) .Reputation Management, Routledge.
Kadıbeşigil, S. (2014).Kurumsal İtibar Yönetimi, Mediacat Publishing.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Explain the basic concepts of Social Service, working fields and application frameworks.
0
2
Uses up-to-date information on Social Service field by associating it with the theory and application information of Social Service.
0

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Establish the link between the application frameworks of Social Service.
0
2
Evaluate the developments in the field of migration, globalization and human rights in the new world by using the theoretical knowledge in the field.
0

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Using the research methods related to the field of Social Service, concludes scientific conclusions about social problems.
0
2
Examine the spatial legislation of Social Service and develop new strategies for implementation.
0

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Solve the problems specific to the field of Social Service according to scientific data.
0
2
Conduct trainings for individual, family and society by using advanced theoretical and practical knowledge in the field of Social Service.
0

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Develop his / her competence in this area by taking the leadership role in working with individuals, groups and society and taking responsibility as a team member.
0

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describes a life worthy of dignity of the person who is the subject of social service science.
0

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Configures the communication between institutions in order to solve the problems.
0
2
Uses the educational role in the social service area.
0
3
Produces projects that will increase the consciousness level of the society.
1

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Collaborate with other professionals in the work team through an interdisciplinary approach at the stage of Social Service intervention
0
2
Acts as a social worker in accordance with the laws, regulations and professional ethics rules.
0
3
Organize their work in accordance with their rights and responsibilities as an individual.
1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 2 26
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 7 5 35
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 5 4 20
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 41 0 125
Total Workload of the Course Unit 125
Workload (h) / 25.5 4,9
ECTS Credits allocated for the Course Unit 5,0