Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIY315 | STRATEGIC MANAGEMENT IN AVIATION | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | , TYY: + , EQF-LLL: , QF-EHEA: |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to discuss the theoretical knowledge about strategic management in aviation and to develop a strategic perspective. |
Contents of the Course Unit: | Contents of the course include the subjects such as definition of Strategic Management, Strategic Management Process in Aviation, SWOT Analysis in Aviation, System Approach in Aviation, Aviation Competition Factors and Strategy, Strategic Benefit and Portfolio Analysis Techniques in Aviation, Strategic Alternative Types in Aviation, Strategic Positioning in Aviation, Global Strategies in Aviation, Aviation Competitiveness and Differentiation. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Identify the basic concepts related to Strategic Management in aviation. |
Explain the stages of Strategic Management in aviation. |
Classify strategy alternatives in aviation. |
Do a SWOT analysis related to aviation. |
Compare the competition factors with strategies in aviation. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | READING | Basic concepts of Strategic Management in aviation | Lecture, Question and Answer, Discussion |
2 | READING | Definition of Strategic Management, Strategic Management Process in Aviation | Lecture, Question and Answer, Discussion |
3 | READING | Phases of Strategic Management Process | Lecture, Question and Answer, Discussion |
4 | READING | SWOT Analysis in Aviation I | Lecture, Question and Answer, Discussion |
5 | READING | SWOT Analysis in Aviation II | Lecture, Question and Answer, Discussion |
6 | READING | System Approach in Aviation | Lecture, Question and Answer, Discussion |
7 | READING | Strategic Benefit and Portfolio Analysis Techniques in Aviation | Lecture, Question and Answer, Discussion |
8 | - | MID-TERM EXAM | - |
9 | READING | Strategic Benefit and Portfolio Analysis Techniques in Aviation | Lecture, Question and Answer, Discussion |
10 | READING | Strategic Alternative Types in Aviation; Growth Strategies; Slow Growth Strategies; Saving Strategies; Combined Strategies | Lecture, Question and Answer, Discussion |
11 | READING | Strategic Positioning in Aviation | Lecture, Question and Answer, Discussion |
12 | READING | Global Strategies in Aviation | Lecture, Question and Answer, Discussion |
13 | READING | Aviation Competitiveness Factors and Strategies | Lecture, Question and Answer, Discussion |
14 | READING | Aviation Competitiveness and Differentiation | Lecture, Question and Answer, Discussion |
15 | READING | General Evaluation in Strategic Management in Aviation | Lecture, Question and Answer, Discussion |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Doganis, R. (2006), The Airline Business, Second Edition, Routledge |
KANBUR, E., & KARAKAVUZ, H. (2017). Stratejik Yonetim Kapsaminda Kuresel Havayolu Isbirliklerinin SWOT Analizi. Journal of Aviation, 1(2), 74-86. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Explain the basic concepts of Social Service, working fields and application frameworks.
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0 | |||||
2 |
Uses up-to-date information on Social Service field by associating it with the theory and application information of Social Service.
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0 |
KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Establish the link between the application frameworks of Social Service.
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0 | |||||
2 |
Evaluate the developments in the field of migration, globalization and human rights in the new world by using the theoretical knowledge in the field.
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0 |
SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Using the research methods related to the field of Social Service, concludes scientific conclusions about social problems.
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0 | |||||
2 |
Examine the spatial legislation of Social Service and develop new strategies for implementation.
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0 |
SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Solve the problems specific to the field of Social Service according to scientific data.
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0 | |||||
2 |
Conduct trainings for individual, family and society by using advanced theoretical and practical knowledge in the field of Social Service.
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0 |
OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Develop his / her competence in this area by taking the leadership role in working with individuals, groups and society and taking responsibility as a team member.
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0 |
OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Describes a life worthy of dignity of the person who is the subject of social service science.
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0 |
OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Configures the communication between institutions in order to solve the problems.
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0 | |||||
2 |
Uses the educational role in the social service area.
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0 | |||||
3 |
Produces projects that will increase the consciousness level of the society.
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1 |
OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Collaborate with other professionals in the work team through an interdisciplinary approach at the stage of Social Service intervention
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0 | |||||
2 |
Acts as a social worker in accordance with the laws, regulations and professional ethics rules.
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0 | |||||
3 |
Organize their work in accordance with their rights and responsibilities as an individual.
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0 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 13 | 2 | 26 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 0 | 0 | 0 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 2 | 15 | 30 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 2 | 13 | 26 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 33 | 0 | 126 |
Total Workload of the Course Unit | 126 | ||
Workload (h) / 25.5 | 4,9 | ||
ECTS Credits allocated for the Course Unit | 5,0 |