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MEDIA AND PUBLIC RELATIONS PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MIY321 MEDIA AND PUBLIC RELATIONS 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Prof.Dr. İSMET GALİP YOLCUOĞLU
Instructor(s) of the Course Unit Assist.Prof.Dr. SEMİHA ÜMİT ARAT

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to provide the students with the knowledge and competence to benefit from conventional media and digital media in order to communicate the messages to the target audience through the most appropriate media in the Public Relations campaigns.
Contents of the Course Unit: Contents of the course include the subjects such as basic concepts related to Public Relations and Media, Relationship between Advertising, Public Relations and Marketing, Public Relations, Relationship between Advertising and New Media, Media Use in Public Relations Campaigns and Crisis Management, Media Planning Processes in Public Relations, Internet Media and Digital Media and its use in the field of Public Relations, Public Relations applications in which Web 2.0 Pr 2.0 Web-based communication tools are used.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Define the concepts related to Media and Public Relations.
Explain the importance of media use for public relations.
Debate media strategies in public relations campaigns and crisis management.
Prepare digital media and conventional media plan in public relations campaigns.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading Introducing the content and syllabus of the course, coursebook and supplementary books, assessment and evaluation, Public relations and new media, marketing, general evaluation -
2 Reading Public relations, Media, New Media, Marketing, Literature -
3 Reading PR New Rules -
4 Reading Public relations and New Communication Styles Web based communication types (Blog, Forum….) -
5 Reading Public relations practice types on the internet, new rules regarding press bulletin -
6 Reading Web 2.0 –PR 2.0 -
7 Reading New rules regarding communication in new media -
8 - MID-TERM EXAM -
9 Reading General Revision -
10 Reading Public relations and New Media Practices -
11 Reading Social Networks, Search engine -
12 Reading PR 2.0 Crisis Management, Virtual Reputation Management, Social CRM. -
13 Reading Presentation of Assignments (PR 2.0 Public relations campaign) -
14 Reading Presentation of Assignments (PR 2.0 Public relations campaign) General Revision -
15 Reading General Repeat -
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Tengilimoglu D.& Ozturk Y. (2011). Isletmelerde Halkla Iliskiler. Nobel Publications, Ankara
Aydemir O. (2013).Halkla Iliskiler: kavram, strateji ve uygulamalari. Der Publications, Istanbul
Scott D. M. (2007). Pazarlamanin ve Iletisimin Yeni Kurallari. MediaCat, Istanbul
Sayımer, I. (2008). Sanal Ortamda Halkla Iliskiler. Beta Publications, Istanbul Regina M. Luttrell and Capizzo. L. W. (2018). Public Relations Campaigns: An Integrated Approach. Sage Publication. (USA).

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Explain the basic concepts of Social Service, working fields and application frameworks.
0
2
Uses up-to-date information on Social Service field by associating it with the theory and application information of Social Service.
0

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Establish the link between the application frameworks of Social Service.
0
2
Evaluate the developments in the field of migration, globalization and human rights in the new world by using the theoretical knowledge in the field.
0

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Using the research methods related to the field of Social Service, concludes scientific conclusions about social problems.
0
2
Examine the spatial legislation of Social Service and develop new strategies for implementation.
0

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Solve the problems specific to the field of Social Service according to scientific data.
0
2
Conduct trainings for individual, family and society by using advanced theoretical and practical knowledge in the field of Social Service.
0

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Develop his / her competence in this area by taking the leadership role in working with individuals, groups and society and taking responsibility as a team member.
0

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describes a life worthy of dignity of the person who is the subject of social service science.
0

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Configures the communication between institutions in order to solve the problems.
0
2
Uses the educational role in the social service area.
0
3
Produces projects that will increase the consciousness level of the society.
4

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Collaborate with other professionals in the work team through an interdisciplinary approach at the stage of Social Service intervention
2
2
Acts as a social worker in accordance with the laws, regulations and professional ethics rules.
0
3
Organize their work in accordance with their rights and responsibilities as an individual.
4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 2 26
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 7 4 28
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 5 6 30
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 41 0 128
Total Workload of the Course Unit 128
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0