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BEING PERSONAL BRAND AND INNOVATION PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MIY323 BEING PERSONAL BRAND AND INNOVATION 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Prof.Dr. İSMET GALİP YOLCUOĞLU
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: The aim of this course is to make students learn the brand phenomenon, brand management process and brand value formation and to use this information to create personal brands.
Contents of the Course Unit: The course content consists of basic brand concepts, brand management process, brand identity process which constitutes brand management process, tools used in brand value formation, relationship between brand and similar concepts and differences.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Explains the concepts of brand phenomenon.
Examplify of the stages of brand management process.
Relate between personal goals and brand.
Compare the individual and institutional differences of brand value.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 - Break Your Chains Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
2 Reading books, preparing presentations, creating debating content, social media tracking. Level of awareness of those requested Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
3 Reading books, preparing presentations, creating debating content, social media tracking. Know yourself and use it in full capacity Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
4 Reading books, preparing presentations, creating debating content, social media tracking. Brand awareness Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
5 Reading books, preparing presentations, creating debating content, social media tracking. Being a brand and distinguishing from similar ones Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
6 Reading books, preparing presentations, creating debating content, social media tracking. Quantity and quality Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
7 Reading books, preparing presentations, creating debating content, social media tracking. Brand perception and management Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
8 - MID-TERM EXAM -
9 Reading books, preparing presentations, creating debating content, social media tracking. Brand and situation analysis Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
10 Reading books, preparing presentations, creating debating content, social media tracking. use of costume - accessories and brand relationship Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
11 Reading books, preparing presentations, creating debating content, social media tracking. Honesty and reality in the brand Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
12 Reading books, preparing presentations, creating debating content, social media tracking. Positioning and sustainability in the brand Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
13 Reading books, preparing presentations, creating debating content, social media tracking. Brand reputation and value Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
14 Reading books, preparing presentations, creating debating content, social media tracking. Brand loyalty, creating addiction Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
15 Reading books, preparing presentations, creating debating content, social media tracking. Brand; crisis and risks Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Batı, U. (2013). Stratejik Marka Yönetimi, Brandage Publications, İstanbul
Babür Tosun, N. (2014). Marka Yönetimi. Beta Publications.
Kapferer, J. (2012).The New Strategic Brand Managament, Koganpage

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Explain the basic concepts of Social Service, working fields and application frameworks.
0
2
Uses up-to-date information on Social Service field by associating it with the theory and application information of Social Service.
0

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Establish the link between the application frameworks of Social Service.
0
2
Evaluate the developments in the field of migration, globalization and human rights in the new world by using the theoretical knowledge in the field.
0

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Using the research methods related to the field of Social Service, concludes scientific conclusions about social problems.
0
2
Examine the spatial legislation of Social Service and develop new strategies for implementation.
0

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Solve the problems specific to the field of Social Service according to scientific data.
0
2
Conduct trainings for individual, family and society by using advanced theoretical and practical knowledge in the field of Social Service.
0

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Develop his / her competence in this area by taking the leadership role in working with individuals, groups and society and taking responsibility as a team member.
0

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describes a life worthy of dignity of the person who is the subject of social service science.
0

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Configures the communication between institutions in order to solve the problems.
0
2
Uses the educational role in the social service area.
0
3
Produces projects that will increase the consciousness level of the society.
1

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Collaborate with other professionals in the work team through an interdisciplinary approach at the stage of Social Service intervention
0
2
Acts as a social worker in accordance with the laws, regulations and professional ethics rules.
0
3
Organize their work in accordance with their rights and responsibilities as an individual.
0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 2 26
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 7 4 28
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 5 6 30
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 41 0 128
Total Workload of the Course Unit 128
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0