Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
MIY327 | MEDIA AND ADVERTISING | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
|
---|---|
Language of Instruction : | Turkish |
Level of the Course Unit : | , TYY: + , EQF-LLL: , QF-EHEA: |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
|
---|---|
Objectives of the Course Unit: | This course aims to provide students with the basic knowledge and skills related to advertising strategies in conventional and new media. |
Contents of the Course Unit: | Contents of the course include the subjects such as the definition of advertising, the development of the historical process within the framework of changing consumer behaviour, advertising designs, advertising types, conventional and new media advertising strategies. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
---|
Compare advertisements by reviewing them. |
Describe advertising concepts. |
Explain basic advertising strategies. |
Plan creative advertising films. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
|||
---|---|---|---|
Week | Preparatory | Topics(Subjects) | Method |
1 | - | Definition and importance of advertisement and advertising | Lecture and Discussion |
2 | Reading & Visual Source | Development of advertising in the historical development process | Lecture, Case Study, Practice and Discussion |
3 | Reading & Visual Source | Advertisement and marketing Objectives and functions of advertisements | Lecture, Case Study, Practice and Discussion |
4 | Reading & Visual Source | Characteristics of consumers and alternative advertisement channels | Lecture, Case Study, Practice and Discussion |
5 | Reading & Visual Source | Demographic, Psychologic and Socio cultural factors | Lecture, Case Study, Practice and Discussion |
6 | Reading & Visual Source | Creativity in Advertisements | Lecture, Case Study, Practice and Discussion |
7 | Reading & Visual Source | Advertisements strategies | Lecture, Case Study, Practice and Discussion |
8 | - | MID-TERM EXAM | - |
9 | Reading & Visual Source | Advertisements types | Lecture, Case Study, Practice and Discussion |
10 | Reading & Visual Source | TV advertisements | Lecture, Case Study, Practice and Discussion |
11 | Reading & Visual Source | Radio advertisements New media advertisements | Lecture, Case Study, Practice and Discussion |
12 | Reading & Visual Source | Viral advertisements | Lecture, Case Study, Practice and Discussion |
13 | Reading & Visual Source | Advergaming | Lecture, Case Study, Practice and Discussion |
14 | Reading & Visual Source | Organizational structure in advertising and advertising agencies | Lecture, Case Study, Practice and Discussion |
15 | Reading & Visual Source | General Evaluation | Lecture, Case Study, Practice and Discussion |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
---|
Elden, M. (2009). Reklam ve Reklamcilik. Say Publications. Istanbul. |
Kocabas, F. ve Elden, M. (2005.) Reklamcilik Kavramlar Kararlar Kurumlar. Iletisim Publications. Istanbul. |
Elden, M. ; Ozkan U. ; Yeygel, S. (2007). Simdi Reklamlar. Iletisim Publications. Istanbul. |
Sullivan, L. (2004). Satan Reklam Yaratmak. Trns. Yaman, S. MediaCat Books. |
Belch G. E. and Belch, M. A. (2015). Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition McGraw Hill Education. (USA). |
ASSESSMENT |
|||
---|---|---|---|
Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
---|---|---|---|---|---|
0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
|||||||
---|---|---|---|---|---|---|---|
Theoretical |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Explain the basic concepts of Social Service, working fields and application frameworks.
|
0 | |||||
2 |
Uses up-to-date information on Social Service field by associating it with the theory and application information of Social Service.
|
0 |
KNOWLEDGE |
|||||||
---|---|---|---|---|---|---|---|
Factual |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Establish the link between the application frameworks of Social Service.
|
0 | |||||
2 |
Evaluate the developments in the field of migration, globalization and human rights in the new world by using the theoretical knowledge in the field.
|
0 |
SKILLS |
|||||||
---|---|---|---|---|---|---|---|
Cognitive |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Using the research methods related to the field of Social Service, concludes scientific conclusions about social problems.
|
0 | |||||
2 |
Examine the spatial legislation of Social Service and develop new strategies for implementation.
|
0 |
SKILLS |
|||||||
---|---|---|---|---|---|---|---|
Practical |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Solve the problems specific to the field of Social Service according to scientific data.
|
0 | |||||
2 |
Conduct trainings for individual, family and society by using advanced theoretical and practical knowledge in the field of Social Service.
|
0 |
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Autonomy & Responsibility |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Develop his / her competence in this area by taking the leadership role in working with individuals, groups and society and taking responsibility as a team member.
|
0 |
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Learning to Learn |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Describes a life worthy of dignity of the person who is the subject of social service science.
|
0 |
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Communication & Social |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Configures the communication between institutions in order to solve the problems.
|
0 | |||||
2 |
Uses the educational role in the social service area.
|
0 | |||||
3 |
Produces projects that will increase the consciousness level of the society.
|
3 |
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Occupational and/or Vocational |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Collaborate with other professionals in the work team through an interdisciplinary approach at the stage of Social Service intervention
|
0 | |||||
2 |
Acts as a social worker in accordance with the laws, regulations and professional ethics rules.
|
0 | |||||
3 |
Organize their work in accordance with their rights and responsibilities as an individual.
|
1 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
|||
---|---|---|---|
Workload for Learning & Teaching Activities |
|||
Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 13 | 2 | 26 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 0 | 0 | 0 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 7 | 4 | 28 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 5 | 6 | 30 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 41 | 0 | 128 |
Total Workload of the Course Unit | 128 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |