Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HRY319 | REPUTATION MANAGEMENT | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assoc.Prof. HAKAN ÖZCAN |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | The aim of the course; The aim of the course is to provide the students with the necessary methods and theoretical knowledge in order to provide the image and reputation they want to create against their target groups. |
Contents of the Course Unit: | The content of the course covers the concepts of reputation concept, reputation management, corporate identity, corporate image, relationship between these concepts and reputation. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Define the concept of reputation and clearly indicate its importance. |
Lists the reputation management process. |
Determine elationship between reputation and corporate identity. |
Categorize the practices of media organizations for reputation management purposes. |
Analyze the reflections of reputation management on corporate communication. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Reading, Lecture and Presentation | Course Content | Lecture, question-answer, discussion |
2 | Reading, Lecture and Presentation | Reputation Concept | Lecture, question-answer, discussion |
3 | Reading, Lecture and Presentation | Reputation Management | Lecture, question-answer, discussion |
4 | Reading, Lecture and Presentation | Corporate Identity Concept | Lecture, question-answer, discussion |
5 | Reading, Lecture and Presentation | Corporate Image Concept, Corporate Image Components | Lecture, question-answer, discussion |
6 | Reading, Lecture and Presentation | Creating an Organization Image | Lecture, question-answer, discussion |
7 | Reading, Lecture and Presentation | Relationship between Corporate Identity and Corporate Image Concepts | Lecture, question-answer, discussion |
8 | - | MID-TERM EXAM | - |
9 | Reading, Lecture and Presentation | Corporate Reputation Components | Lecture, question-answer, discussion |
10 | Reading, Lecture and Presentation | Corporate Reputation Creation | Lecture, question-answer, discussion |
11 | Reading, Lecture and Presentation | Reputation Management and Corporate Communication | Lecture, question-answer, discussion |
12 | Reading, Lecture and Presentation | Social Responsibility and Reputation Relationship | Lecture, question-answer, discussion |
13 | Reading, Lecture and Presentation | Social Responsibility and Reputation Relationship | Lecture, question-answer, discussion |
14 | Reading, Lecture and Presentation | Corporate Reputation Management-Sample Projects | Lecture, question-answer, discussion |
15 | Reading, Lecture and Presentation | Corporate Reputation Management-Sample Projects | Lecture, question-answer, discussion |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Çakırkaya, M. (2017). İtibar Yönetimi. Eğitim Kitabevi Publications. |
Doorley, J. and Garcia H. (2007) .Reputation Management, Routledge. |
Kadıbeşigil, S. (2014).Kurumsal İtibar Yönetimi, Mediacat Publishing. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Define basic concepts related with banking, insurance and finance.
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0 | |||||
2 |
Relates the theoretical and practical knowledge in the field to economics, business, law, statistics, accounting and marketing
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0 |
KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Relate banking and insurance applications to financial theories, mathematical and statistical methods.
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0 | |||||
2 |
Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.
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0 |
SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Explain the planning and implementation process in banking and insurance transactions.
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0 | |||||
2 |
Provide solutions for the problems encountered in banking and insurance transactions.
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0 |
SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use theoretical and practical knowledge in the field of banking and insurance transactions.
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0 | |||||
2 |
By analyzing economic data accurately, manage savings and portfolio investments to minimize financial risks.
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0 |
OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
He/She works as a leader or a team member in a teamwork from the planning of the banking transactions to the implementation and performs the task assigned to them within the team.
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0 |
OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Gain the basic knowledge necessary for the planning process of banking and insurance activities and human resources performance management.
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0 | |||||
2 |
Use the computer programs related with field in banking and insurance transactions.
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0 |
OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Cooperate to bring innovative ideas to the stakeholders in the sector using banking insurance-related databases, information and communication technologies.
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0 | |||||
2 |
Research on scientific, sectoral developments and innovations related to the field with lifelong learning as a principle.
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2 |
OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Analyze financial data related to his / her field.
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0 | |||||
2 |
Apply knowledge and skills related to his / her field by taking into account his legal, social and ethical responsibilities.
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2 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 13 | 2 | 26 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 0 | 0 | 0 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 7 | 5 | 35 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 5 | 4 | 20 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 41 | 0 | 125 |
Total Workload of the Course Unit | 125 | ||
Workload (h) / 25.5 | 4,9 | ||
ECTS Credits allocated for the Course Unit | 5,0 |