ELECTRONIC COMMERCE AND ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
IBY326	ELECTRONIC COMMERCE AND ADVERTISING	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. HAKAN ÖZCAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide information about Marketing in E-commerce/Internet and advertising having an increasing prevalence and effectiveness in the globalizing world by obtaining information on the emergence and development of Internet, creation of website and marketing process on the internet with theoretical and application examples.
Contents of the Course Unit:	Contents of the course include subjects as in the emergence and development of Internet and its current dimensions; types, aims, strategies, policies and adversitising of e-commerce; creation, publication and promotion of web site, creation of virtual store, payment-security, price and promotion in e-commerce and consumer relations.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Evaluate the basic functions of e-commerce and advertsinig.
Use business management solutions.
Demonstrate e-commerce and advertising capabilities with software and hardware support.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Presentation Analysis, Literature Review	Emergence, Development and Functions of Internet, Its Current Dimensions – Languages used in Internet	Lecture & Question and Answer & Discussion
2	Literature Review, Reading the related subject in the coursebook	Setting Goals in Internet Marketing and Goal Types	Lecture & Question and Answer & Discussion
3	Reading the related subject in the coursebook	Internet Marketing Types; B2C-B2C-C2B-C2C	Lecture & Question and Answer & Discussion
4	Reading the related subject in the coursebook	Marketing Mix Policies in Business-to-Consumer Internet Marketing: B2C, Description, Content, Activity Period	Lecture & Question and Answer & Discussion
5	Presentation Analysis, Literature Review	Internet advertising	Lecture & Question and Answer & Discussion
6	Reading the related subject in the coursebook	Marketing Mix Policies in Business-to-Consumer Internet Marketing: Product Price- Distribution- Promotion Policies	Lecture & Question and Answer & Discussion
7	Presentation Analysis, Literature Review	Creation, Publication, Promotion and advertising of Web Site	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	Literature Review, Reading the related subject in the coursebook	Communication Techniques Making Web Sites User-Friendly	Lecture & Question and Answer & Discussion
10	Presentation Analysis, Literature Review	Creation of Virtual Store in Electronic Marketing	Lecture & Question and Answer & Discussion
11	Presentation Analysis	Payment in Electronic Marketing	Lecture & Question and Answer & Discussion
12	Literature Review, Reading the related subject in the coursebook	Security in Electronic Marketing	Lecture & Question and Answer & Discussion
13	Presentation Analysis, Literature Review	Distribution in Electronic Marketing	Lecture & Question and Answer & Discussion
14	Literature Review, Reading the related subject in the coursebook	Pricing in Electronic Marketing	Lecture & Question and Answer & Discussion
15	Presentation Analysis, Literature Review, Reading the related subject in the coursebook	Consumer Relations in Electronic Marketing and Consumer Protection	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
ÖZMEN, Ş. (2012), E- Ticaret Ağ Ekonomisinde Yeni Ticaret Yolu, İstanbul Bilgi Üniversitesi Yayınları, İstanbul.
DENİZ, R. B. (2001) İşletmeden Tüketiciye İnternette Pazarlama ve Türkiye'deki Boyutları, Beta Yay. İstanbul.
Norman, D. J. (2002) Professional Electronic Trading, Wiley.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define basic concepts related with banking, insurance and finance.	0
2	Relates the theoretical and practical knowledge in the field to economics, business, law, statistics, accounting and marketing			2

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate banking and insurance applications to financial theories, mathematical and statistical methods.	0
2	Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the planning and implementation process in banking and insurance transactions.	0
2	Provide solutions for the problems encountered in banking and insurance transactions.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use theoretical and practical knowledge in the field of banking and insurance transactions.	0
2	By analyzing economic data accurately, manage savings and portfolio investments to minimize financial risks.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/She works as a leader or a team member in a teamwork from the planning of the banking transactions to the implementation and performs the task assigned to them within the team.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Gain the basic knowledge necessary for the planning process of banking and insurance activities and human resources performance management.	0
2	Use the computer programs related with field in banking and insurance transactions.	0

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Cooperate to bring innovative ideas to the stakeholders in the sector using banking insurance-related databases, information and communication technologies.	0
2	Research on scientific, sectoral developments and innovations related to the field with lifelong learning as a principle.			2

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze financial data related to his / her field.	0
2	Apply knowledge and skills related to his / her field by taking into account his legal, social and ethical responsibilities.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	3	39
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	6	4	24
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	7	3	21
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	42	0	128