Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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MIY330 | MEDIA AND CORPORATE COMMUNICATION | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assoc.Prof. HAKAN ÖZCAN |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to teach the operation of corporate communication process. |
Contents of the Course Unit: | Contents of the course include the subjects such as corporate structure and communication; the impact of corporate culture and traditions on the communication process; elements that form the basis of internal communication; types and forms of internal communication; basic principles of establishing an effective corporate communication model. Concept of organizational communication, definition, importance, aim and functions of organizational communication, organizational theories and communication, classical theories-view to human and communication, human resources approach - view to human and communication, system theories-view to human and communication, organization identity, organizational culture organizational climate, the functioning of the communication process in organizations, the forms of communication in organizations. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Discusses the scope of the concept of corporatisation, why it is necessary, and how to achieve corporatisation by observing the bodies claiming corporatisation. |
Interpret the concepts of belonging, sustainability, teamwork, leadership-management, time management with both dictionary definitions and their meanings in practice. |
Direct the components that they actually reflect instead of the static discourse of institutions for sustainability, image and reputation. |
Classify corporate communication practices from media organizations. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Reading, Presentation, Creating a debate content, following social media. | Corporate structure and communication | Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects |
2 | Reading, Presentation, Creating a debate content, following social media. | Corporate culture and effects of traditions on the communication phase | Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects |
3 | Reading, Presentation, Creating a debate content, following social media. | Elements forming basic foundations of in-house communications | Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects |
4 | Reading, Presentation, Creating a debate content, following social media. | Types and styles of in-house communications | Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects |
5 | Reading, Presentation, Creating a debate content, following social media. | Main principles of an effective corporate communication model | Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects |
6 | Reading, Presentation, Creating a debate content, following social media. | Concept, definition and importance of organizational communication | Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects |
7 | Reading, Presentation, Creating a debate content, following social media. | Objectives and functions of organizational communication | Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects |
8 | - | MID-TERM EXAM | - |
9 | Reading, Presentation, Creating a debate content, following social media. | Organization theories and communication | Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects |
10 | Reading, Presentation, Creating a debate content, following social media. | Classical theories – views against human and communication | Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects |
11 | Reading, Presentation, Creating a debate content, following social media. | Human resources approach. | Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects |
12 | Reading, Presentation, Creating a debate content, following social media. | System theories. | Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects |
13 | Reading, Presentation, Creating a debate content, following social media. | Organization identity, organization culture - organizational climate. | Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects |
14 | Reading, Presentation, Creating a debate content, following social media. | Functioning of communication phase in organizations | Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects |
15 | Reading, Presentation, Creating a debate content, following social media. | Communication types in organizations | Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Solmaz, B. (2007). Kurumsal Iletisim Yonetimi. Tablet Bookstore. Istanbul. |
Onat, F. (2009). Internet Caginda Kurumsal Iletisim. Say Publications. Istanbul. |
Kaya, B. (2003). Butunlesik Kurumsal Iletisim. Siyasal Bookstore. Ankara. |
Argenti, P. A. (2015) Corporate Communication. (USA). |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Define basic concepts related with banking, insurance and finance.
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0 | |||||
2 |
Relates the theoretical and practical knowledge in the field to economics, business, law, statistics, accounting and marketing
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0 |
KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Relate banking and insurance applications to financial theories, mathematical and statistical methods.
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0 | |||||
2 |
Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.
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0 |
SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Explain the planning and implementation process in banking and insurance transactions.
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0 | |||||
2 |
Provide solutions for the problems encountered in banking and insurance transactions.
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0 |
SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use theoretical and practical knowledge in the field of banking and insurance transactions.
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0 | |||||
2 |
By analyzing economic data accurately, manage savings and portfolio investments to minimize financial risks.
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0 |
OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
He/She works as a leader or a team member in a teamwork from the planning of the banking transactions to the implementation and performs the task assigned to them within the team.
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1 |
OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Gain the basic knowledge necessary for the planning process of banking and insurance activities and human resources performance management.
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1 | |||||
2 |
Use the computer programs related with field in banking and insurance transactions.
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0 |
OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Cooperate to bring innovative ideas to the stakeholders in the sector using banking insurance-related databases, information and communication technologies.
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0 | |||||
2 |
Research on scientific, sectoral developments and innovations related to the field with lifelong learning as a principle.
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2 |
OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Analyze financial data related to his / her field.
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0 | |||||
2 |
Apply knowledge and skills related to his / her field by taking into account his legal, social and ethical responsibilities.
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2 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 13 | 2 | 26 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 0 | 0 | 0 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 7 | 4 | 28 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 5 | 6 | 30 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 41 | 0 | 128 |
Total Workload of the Course Unit | 128 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |