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CORPORATE IMAGE MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT338 CORPORATE IMAGE MANAGEMENT 5 3 3 5

SOURCE MATERIALS & RECOMMENDED READING

Ilicak Aydinalp, S. G. (2014). Imaj Uretimi. Ankara: Nobel Akademik Publications
Tuzla, R. (2018). Kurumsal Imaj Yonetimi. Konya: Literaturk Akademia
Abratt, R. (1989). A new approach to the corporate image management process. Journal of marketing management, 5(1): 63-76.
Gray, E. R. ve Balmer, J. M. (1998). Managing corporate image and corporate reputation. Long range planning, 31(5): 695-702.