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ADVERTISEMENT WRITING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT443 ADVERTISEMENT WRITING 6 3 3 5

SOURCE MATERIALS & RECOMMENDED READING

Muge Elden (2016). Reklam Yazarligi. Iletisim Publications
Muge Elden (2016). Reklam ve Reklamcilik. Say Publications
Hirschman, E. C. (1989). Role-based models of advertising creation and production. Journal of Advertising, 18(4): 42-53.