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CONSUMER BEHAVIOUR COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
ISL430 CONSUMER BEHAVIOUR 5 3 3 5

SOURCE MATERIALS & RECOMMENDED READING

Schiffman, L. G., & Kanuk, L. L. (2000). Consumer behavior, 7th. NY: Prentice Hall.
Wells, W. D., & David, P. (1996). Consumer Behavior, 5th. John Wiley & Sons.
Journal of Consumer Behaviour