Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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BAY324 | FINANCIAL SERVICE MARKETING | 5 | 3 | 3 | 5 |
SOURCE MATERIALS & RECOMMENDED READING |
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Waite, N., & Ennew, C. T. (2007). Financial Services Marketing - An international guide to principles and practices. London: Elsevier Publishing |
Farguhar, J., & Meidan, A. (2010). Marketing Financial Services. MacMillan Publishing |