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CORPORATE IMAGE MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT338 CORPORATE IMAGE MANAGEMENT 5 3 3 5

Objectives and Contents

Objectives: This course aims to develop the ability of planning in the image creation process by putting forward the general concepts related to image and steps of image creation period.
Content: Contents of the course include the subjects such as explanation of the concept of image, listing the elements of the image, identification of image types, sampling of factors affecting the corporate image, interpretation of image management's contribution to person and company, appreciating the value of the power of personal image, listing of things that need attention in communication, explanation of the concept of corporate image management, assessment of the connection of image and reality. campaign planning.