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Profile of the Programme(Qualification)

PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Described in terms of theoretical and factual knowledge.

1
Describe basic communication theories with the knowledge gained in public relations and publicity.
2
List the main features of communication in items.
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
4
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
5
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
6
Tell the basic concepts of public relations and advertising in detail.

SKILLS

Described in terms of cognitive and practical skills.

1
Analyze and evaluate social events at national and international level in the light of current debates.
2
Use the leadership, communication and presentation skills in occupational events.
3
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
4
Write press releases for the purpose of introducing the institution he/she works at or owns.
5
Create communication programs within the public relations and advertising campaign.

OCCUPATIONAL

Autonomy & Responsibility

1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.

Learning to Learn

1
Evaluate the planning processes of past communication programs, public relations and advertising practices.

Communication & Social

1
Use communication techniques in the right place, environment and time.

Occupational and/or Vocational

1
Plan communication programs in the awareness of ethical values in the professional work.

PROGRAMME LEARNING OUTCOMES

1
Describe basic communication theories with the knowledge gained in public relations and publicity.
2
List the main features of communication in items.
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
4
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
5
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
6
Tell the basic concepts of public relations and advertising in detail.
7
Analyze and evaluate social events at national and international level in the light of current debates.
8
Use the leadership, communication and presentation skills in occupational events.
9
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
10
Write press releases for the purpose of introducing the institution he/she works at or owns.
11
Create communication programs within the public relations and advertising campaign.
12
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
13
Evaluate the planning processes of past communication programs, public relations and advertising practices.
14
Use communication techniques in the right place, environment and time.
15
Plan communication programs in the awareness of ethical values in the professional work.

KNOWLEDGE

Theoretical, Factual

Possess advanced level theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resources.
Describe basic communication theories with the knowledge gained in public relations and publicity.
List the main features of communication in items.
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
Tell the basic concepts of public relations and advertising in detail.

SKILLS

Cognitive, Practical

Use of advanced theoretical and practical knowledge within the field.
Interpret and evaluate data, define and analyze problems, develop solutions based on research and proofs by using acquired advanced knowledge and skills within the field.
Analyze and evaluate social events at national and international level in the light of current debates.
Use the leadership, communication and presentation skills in occupational events.
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
Write press releases for the purpose of introducing the institution he/she works at or owns.
Create communication programs within the public relations and advertising campaign.

PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS

Autonomy & Responsibility

Conduct studies at an advanced level in the field independently.
Take responsibility both as a team member and individually in order to solve unexpected complex problems faced within the implementations in the field.
Planning and managing activities towards the development of subordinates in the framework of a project.
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.

Learning to Learn

Evaluate the knowledge and skills acquired at an advanced level in the field with a critical approach.
Determine learning needs and direct the learning.
Develop positive attitude towards lifelong learning.
Evaluate the planning processes of past communication programs, public relations and advertising practices.

Communication & Social

Inform people and institutions, transfer ideas and solution proposals to problems in written and orally on issues in the field.
Share the ideas and solution proposals to problems on issues in the field with professionals and non-professionals by the support of qualitative and quantitative data.
Organize and implement project and activities for social environment with a sense of social responsibility.
Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio B1 General Level.
Use informatics and communication technologies with at least a minimum level of European Computer Driving License Advanced Level software knowledge.
Use communication techniques in the right place, environment and time.

Occupational and/or Vocational

Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field.
Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security.
Plan communication programs in the awareness of ethical values in the professional work.