Kodu |
Dersin Adı |
Yarıyıl |
Süresi(T+U) |
Kredisi |
AKTS Kredisi |
HIT201E |
PLANNING AND MANAGEMENT IN PUBLIC RELATIONS |
5 |
3 |
3 |
6 |
DERS BİLGİLERİ |
Dersin Öğretim Dili : |
İngilizce |
Dersin Düzeyi |
BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Dersin Türü |
Seçmeli |
Dersin Veriliş Şekli |
- |
Dersin Koordinatörü |
Assist.Prof. HATİCE MERVE BAYRAM |
Dersi Veren Öğretim Üyesi/Öğretim Görevlisi |
|
Ders Ön Koşulu |
Yok |
AMAÇ VE İÇERİK |
Amaç: |
To provide elements such as concepts of Public Relations and its historical development process, basic principles, steps to be followed in public relations studies, strategic plans, event planning, discussion of sample applications, lectures with student projects is the aim of this course |
İçerik: |
What is Public Relations, applied areas, event planning, campaign process and strategy planning |
DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.) |
Learns basic information about public relations and its application areas |
Comprehend the importance of planning |
To know the management processes |
Learns how to create public relations plan |
Can Evaluate the projects which implemented before |
HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI |
Hafta |
Ön Hazırlık |
Konular |
Yöntem |
1 |
- |
What is Public Relations? Historical development process, Gruning's models |
- |
2 |
- |
Development of public relations and organizational development in Turkey (TÜHİD, İPRA, CERP) |
- |
3 |
- |
Features of Corporate Communications and Public Relations Agencies |
- |
4 |
- |
Public Relations Areas (Sponsorship, Social Responsibility, Crisis Communication, Image Management, Corporate Identity, Reputation, Media Relations) |
- |
5 |
- |
Event planning and management link in Public Relations. |
- |
6 |
- |
What is the strategy and its importance |
- |
7 |
- |
What is planning? Position of public relations |
- |
8 |
- |
MID-TERM EXAM |
- |
9 |
- |
How is strategic planning done in event management? |
- |
10 |
- |
Examination of planning steps |
- |
11 |
- |
Preparing an activity proposal |
- |
12 |
- |
Examination of sample activity projects |
- |
13 |
- |
Preparation and application of communication plan |
- |
14 |
- |
Application of project detail plans |
- |
15 |
- |
Examination of sample communication plan |
- |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |
ÖLÇME VE DEĞERLENDİRME |
Yarıyıl İçi Yapılan Çalışmaların Ölçme ve Değerlendirmesi |
Etkinlik Sayısı |
Katkı Yüzdesi |
Açıklama |
(0) Etkisiz |
(1) En Düşük |
(2) Düşük |
(3) Orta |
(4) İyi |
(5) Çok İyi |
0 |
1 |
2 |
3 |
4 |
5 |
DERSİN PROGRAM ÖĞRENME ÇIKTILARINA KATKISI
KNOWLEDGE |
Theoretical |
|
Program Yeterlilikleri/Çıktıları |
Katkı Düzeyi |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Define the theoretical and practical concepts which comprise the required basic professional knowledge related to medicine and science.
|
0 |
|
|
|
|
|
KNOWLEDGE |
Factual |
|
Program Yeterlilikleri/Çıktıları |
Katkı Düzeyi |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Requires the level of nutrition and dietetics, medical and related science and technology defines the concepts of theoretical and applied knowledge-based.
|
0 |
|
|
|
|
|
SKILLS |
Cognitive |
|
Program Yeterlilikleri/Çıktıları |
Katkı Düzeyi |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Describe the advanced level of knowledge and skills in the fields of nutrition and dietetics based on medical and natural sciences,
|
0 |
|
|
|
|
|
SKILLS |
Practical |
|
Program Yeterlilikleri/Çıktıları |
Katkı Düzeyi |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Recognize advanced level of theoretical and practical knowledge related to nutrients and nutrition, dietetics, community nutrition and institutional food service systems
|
0 |
|
|
|
|
|
OCCUPATIONAL |
Autonomy & Responsibility |
|
Program Yeterlilikleri/Çıktıları |
Katkı Düzeyi |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Take responsibility both as a team member and individually in order to provide that unforeseen complex activities faced in the practices in his/her field are carried out.
|
|
1 |
|
|
|
|
OCCUPATIONAL |
Learning to Learn |
|
Program Yeterlilikleri/Çıktıları |
Katkı Düzeyi |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Evaluate the advanced knowledge and skills s/he has acquired in his/her field with a critical approach.
|
|
|
2 |
|
|
|
OCCUPATIONAL |
Communication & Social |
|
Program Yeterlilikleri/Çıktıları |
Katkı Düzeyi |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Share his/her ideas and solution proposals for problems related to the issues in his/her field with professionals and non-professionals with the support of qualitative and quantitative data.
|
|
1 |
|
|
|
|
OCCUPATIONAL |
Occupational and/or Vocational |
|
Program Yeterlilikleri/Çıktıları |
Katkı Düzeyi |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Discharge the responsibilities, duties and obligations in accordance with the rules and regulations of professional ethics related to nutrition and dietetics
|
|
1 |
|
|
|
|
DERSİN İŞ YÜKÜ VE AKTS KREDİSİ |
Öğrenme-Öğretme Etkinlikleri İş Yükü |
Öğrenme-Öğretme Etkinlikleri |
Etkinlik(hafta sayısı) |
Süresi(saat sayısı) |
Toplam İş Yükü |
Lecture & In-Class Activities |
14 |
3 |
42 |
Preliminary & Further Study |
14 |
3 |
42 |
Land Surveying |
0 |
0 |
0 |
Group Work |
0 |
0 |
0 |
Laboratory |
0 |
0 |
0 |
Reading |
14 |
2 |
28 |
Assignment (Homework) |
0 |
0 |
0 |
Project Work |
0 |
0 |
0 |
Seminar |
0 |
0 |
0 |
Internship |
0 |
0 |
0 |
Technical Visit |
0 |
0 |
0 |
Web Based Learning |
0 |
0 |
0 |
Implementation/Application/Practice |
0 |
0 |
0 |
Practice at a workplace |
0 |
0 |
0 |
Occupational Activity |
0 |
0 |
0 |
Social Activity |
0 |
0 |
0 |
Thesis Work |
0 |
0 |
0 |
Field Study |
0 |
0 |
0 |
Report Writing |
0 |
0 |
0 |
Final Exam |
1 |
1 |
1 |
Preparation for the Final Exam |
5 |
4 |
20 |
Mid-Term Exam |
1 |
1 |
1 |
Preparation for the Mid-Term Exam |
5 |
4 |
20 |
Short Exam |
0 |
0 |
0 |
Preparation for the Short Exam |
0 |
0 |
0 |
TOTAL |
54 |
0 |
154 |
|
Genel Toplam |
154 |
|
|
Toplam İş Yükü / 25.5 |
6 |
|
|
Dersin AKTS(ECTS) Kredisi |
6,0 |
|